Performance Marketing Analyst

1 dia atrás

Curitiba, Brasil Rentcars Tempo inteiro
**Why work for Rentcars?**
We are Rentcars, the biggest car rental platform in Latin America and one of the biggest global players in the sector. Since 2009, we have taken seriously our mission of connecting our clients to the best car rental options.
Today, we offer coverage in more than 160 countries, we partner with the best and largest car rental companies in the world, and we are certified as a B Corporation, which indicates our social and environmental responsibility.
To learn more about our daily life, culture and values, follow us on LinkedIn and Instagram.
**You will be responsible for**:
- Manage the SEA budget across countries to meet revenue, CPA, and ROAS targets;
- Work closely with search engine partners such as Google to ensure that best practice is implemented across all activity and the team is included in all relevant new products/features;
- Work with the team to optimize performance media such as Bing Ads, Facebook Ads, and retargeting;
- Develop breakthrough insights and translate them into concrete actionable recommendations for the product management team to ensure full optimization of the landing page experience;
- Gather, analyze and present campaign and media data through statistical reports;
- Work with display media, knowledge of audience segmentation required, tool and ads configuration, and understanding of key performance metrics such as clicks, CTR, conversions, and conversion rate;
- Negotiate and expand media channels seeking the best opportunity internationally;
- Develop and execute large media plans for campaigns from multiple global markets;
- Analyze and optimize the company's media accounts and investments;
- Monitor travel corridors with the Business Development team, identifying opportunities and directing media efforts for greater profitability
**What we expect from you (experiences, soft and hard skills)**:
- Degree in Statistics, Mathematics, Engineering, Economics, Marketing, Administration or equivalent;
- Fluency in English;
- Advanced knowledge of Office Excel;
- Experience in SEA in B2C/e-commerce, including demonstrable experience leading and managing paid campaigns in Google Ads. App acquisition campaigns are also a big plus;
- Desirable Google AdWords qualification certification;
- Big plus if you have worked for an OTA, Metasearch, or Car Rental company.
**And what you get when you join Rentcars (besides working in an amazing company, with even more amazing people)**:
- Rentcars Anywhere (remote work - currently full time for all Renties);
- Semi-flexible hours, with time bank (40 hours a week);
- RentieScholarship - partial subsidy for studies;
- Health care plan (Unimed) with no monthly fees for the holder and dependents;
- Dental plan (Odontoprev) with no discounts for the holder, and may include dependents and aggregates;
- Life insurance with no discounts;
- Meal voucher or food voucher (R$ 28.00/day) with no discounts
- Transport vouchers;
- Happy hours and celebrations (even online);
- RentAcademy: training program;
- RentClub: benefits club with exclusive discounts;
- RentieHunter: internal referral program.
How to follow up on the selection process:
**RENTCARS WITHOUT BARRIERS

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