Media Planner Branding Sr. Analyst

Overview

Media Planner Branding Sr. Analyst role at DiDi .

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit:

• Strategic Planning: Developing innovative and effective digital media strategies to meet client objectives. Collaborate closely with creative teams and channel managers to ensure alignment of media strategy with the overall vision of each campaign.
• Reporting: Take ownership of results and present them to stakeholders, substantiating recommendations with data. Analyze key metrics and provide suggestions to optimize campaign performance.
• Continuous Optimization: Stay informed about market trends and propose adaptations to strategies accordingly.
• Collaboration: Work closely with internal teams, including creatives, accounts, and data analytics, to ensure the efficient execution of campaigns.

• Minimum 2 years of experience in Digital Branding Media Planning.
• Demonstrated skills in effectively presenting reports to clients.
• Analytical thinking and the ability to interpret data to enhance strategies.
• Strong knowledge of digital advertising platforms and tools, such as Meta, YouTube, TikTok and others.
• Excellent verbal and written communication skills.
• Ability to work in a dynamic and collaborative environment.

We create user value. We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient. We are data-driven. We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics. Win-win Collaboration. Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone’s best interest at heart, we communicate with candor and execute with excellence in all we do. We believe in integrity. Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. Growth. We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. Diversity and Inclusion. Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all. We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. We are an Equal Opportunity Employer and we do not discriminate against any candidate or employee based on gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion or beliefs, or any other status protected by applicable laws wherever we operate.