Marketing Innovation Manager

Há 1 mês

São Paulo, Brasil Diageo Tempo inteiro

Description

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired? Then this may be the opportunity for you.

Context/Scope:

Working on Innovation at Diageo is pretty much as good as a job gets. Innovation is in the core of the business strategy and our purpose is to make consumers love the outstanding propositions and innovative products we will build.

For the innovation manager role we are looking for entrepreneurs, creative business managers that are capable to understand the end to end process of leading a project, from the concept relevance, the business implications to the launch stage and results.

This person should be a big problem solver but passionate about prototyping execution, with high influencing skills to generate new trends with entrepreneur eyes, outstanding drive and resilience.

Top 3-5 Accountabilities:

1. Lead the innovation process end-to-end from ideation to commercialization for new consumer products

2. Conduct consumer research and market analysis to identify unmet needs and opportunities. Generate creative new product ideas and concepts through internal ideation sessions and customer insights

3. Build business cases to evaluate feasibility and financial viability of new product ideas

4. Manage cross-functional product development teams including R&D, marketing, operations and others

5. Oversee product launch plans including go-to-market strategy, marketing campaigns, and distribution. Track and report on performance metrics for innovation projects against targets

Qualifications and Experience Required:

• Bachelor's degree required, preferably in Business, Marketing, Engineering or related field

• 3-5 years of business management or innovation experience in consumer goods industry

• Demonstrated success leading projects from concept to market

• Entrepreneurial mindset with creativity and passion for innovation

• Strong project management, collaboration and stakeholder communication skills

• Experience with consumer insights, market research and financial modeling

• Knowledge of stage-gate or agile product development processes

This role will be a key contributor in developing our pipeline of new profitable products that unlocks incremental business strategy. We value consumer focus, business impact and execution excellence.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything

Worker Type :

Regular

Primary Location:

Sao Paulo

Additional Locations :

Job Posting Start Date :

2024-05-13

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