Google Advertising Specialist
4 semanas atrás
Resumo da Posição
Estamos à procura de um Gerente de Contas de Anúncios / Especialista em Anúncios com grande motivação para se juntar à nossa equipe de marketing digital. Nesta função, você ajudará no planejamento, lançamento e otimização de campanhas de anúncios em plataformas como Google Ads e Facebook Ads. Esta é uma oportunidade para ganhar experiência prática valiosa e contribuir para campanhas de alto impacto que visam impulsionar o reconhecimento da marca, o tráfego do site, a geração de leads e as conversões.
Principais Responsabilidades
Auxiliar na configuração e no gerenciamento de campanhas de publicidade paga no Google Ads e Facebook Ads (incluindo pesquisa de palavras-chave, criação de anúncios, segmentação e estratégias de lances).
Monitorar métricas de campanha como CPC, CTR, CPA e ROAS, e sugerir otimizações básicas.
Colaborar com as equipes de conteúdo e design para desenvolver materiais criativos para anúncios (texto, elementos visuais, vídeos curtos).
Auxiliar em testes A/B de textos de anúncios, elementos visuais e landing pages para melhorar o desempenho.
Preparar e compartilhar relatórios de desempenho regulares para monitorar a saúde da campanha e destacar insights.
Requisitos
Graduação em Marketing, Comunicação ou área relacionada.
Familiaridade com as plataformas Google Ads e/ou Facebook Ads; certificação é um diferencial.
Forte mentalidade analítica com atenção aos detalhes.
Conhecimento básico de métricas de publicidade digital e KPIs de desempenho.
Excelentes habilidades de comunicação e trabalho em equipe.
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