Head Of Brand

Join to apply for the Head of Brand role at Luzia

Luzia is LATAM’s fastest-growing consumer AI company, backed by world-class investors. Our mission is to redefine what conversational AI can do by leveraging cutting-edge large language models (LLMs) and advanced alignment techniques to create intuitive, human-like digital assistants. We’re building in Brazil and shaping Luzia’s voice and product for the local market from day one.

As our Head of Brand in Brazil, you’ll build on Luzia’s existing brand foundation and bring it to life locally with cultural nuance and emotional depth. You’ll craft a distinctive, human brand presence that is consistent with our global identity while being uniquely relevant to Brazilian users. You’ll lead how millions of people experience and connect with Luzia, working cross-functionally to drive love, loyalty, and organic growth — positioning Luzia as the most trusted and beloved AI assistant in one of our key markets.

• Build and define Luzia’s brand in Brazil — identity and voice that reflect the cultural context, emotional tone, and everyday realities of Brazilian audiences.
• Create emotional connections with users — craft narratives, campaigns, and experiences that go beyond utility and build lasting bonds with millions of users.
• Champion brand consistency — ensure a unified voice and visual identity across product, marketing, tech, and talent touchpoints.
• Manage Public Relations and storytelling — partner with Brazilian agencies and internal teams to build earned local media strategies and tell stories resonating with diverse communities.
• Collaborate across teams — work with product, growth, comms, and design to bring brand ideas to life and ensure alignment around a clear brand mission.
• Translate insight into impact — lead market research on positioning, user sentiment, and competitive dynamics in Brazil;
  ensure user needs shapebrand decisions.
• Use content and influencers strategically — partner with local creators, ambassadors, and users to grow organic reach and relevance.
• Drive organic brand growth — focus on initiatives that scale awareness and engagement through word-of-mouth, content, SEO, and product-led storytelling, not only paid media.
• Manage budgets and agency partners — oversee brand investments and agency collaborations to ensure high returns and aligned execution.

• A strategic brand builder who has done this in Brazil—ideally in a high-growth consumer tech company or strong brand-led startup.
• Deep experience in brand, mobile, and PR — ability to launch and scale brand presence in the Brazilian market.
• A strategic operator — set long-term direction while executing day-to-day projects.
• Stay deeply connected to our audience — read comments and reviews, engage with users, and understand Brazilian Gen Z and Millennials to adapt messaging.
• Obsessed with the user — engage with users and translate their language and culture into brand experiences.
• A storyteller at heart — craft narratives that spark curiosity, trust, and emotion.
• Fluent in visual and emotional branding — strong creative sensibility and ability to direct top-brand work.
• Collaborative to the core — inspire teams and align stakeholders behind the brand vision.
• Analytically sharp and resource-savvy — focus on high-impact, measurable initiatives and prioritization.
• Tuned-in to Gen Z & Millennials — speak their language and craft experiences that resonate with Brazil’s digital-native generations.
• AI-savvy experimenter — eager to explore and ship breakthrough AI features that empower users.
• Fluency in English is required;
  Spanish is a plus.

We’re builders at heart — driven by data, experimentation, and velocity. Our team lives by a “ship, learn, iterate” mentality, pushing the boundaries of what’s possible. Luzia combines autonomy with accountability in an environment where ideas win and continuous learning matters.

In this role, you’ll help define a category and shape how millions of people interact with AI daily, guiding Luzia’s trajectory in one of our most important markets.

Direct message the job poster from Luzia to apply.