Media Buyer

**Who We Are**
eCabs Technologies is a Malta-based leading mobility technology player, currently expanding its platform in European cities. Our platform was launched as a proof of concept in Malta and has evolved into a vibrant disruptor in the global ride-hailing space. We are passionate about bridging the gap between legacy operators and the digital-first era, via cutting-edge technology and an unwavering commitment to excellence.
**What you’ll do**:
- Plan, launch, and optimize the overall digital marketing operation, including our mobile-first User Acquisition campaigns for eCabs Malta and our B2B lead generation efforts for eCabs Technologies, amongst others
- Effectively communicate complex analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, awareness, events, and other strategic KPIs).
- Manage and oversee various digital marketing channels and social media accounts, monitoring key metrics across channels including budget pacing, cost per lead and/or acquisition, and LTV proxies.
- Suggest and test improvements of online content by staying aware of competitive landscape.
- Work with partners at Meta, Google, Apple, TikTok, etc. to unlock campaign performance and test new ad products.
- Maintain a proficiency with tracking and analytic tools such as Firebase, AppRadar, Adjust, Google Play Console, AppStore Connect or similar.
- Live and breath the latest media buying trends, competitive digital landscape, user needs, and digital marketing products.
- Manage eCabs Technologies' digital assets, including audio, video, static; and text files, such as blog posts and copy.
- Work hand-in-hand with in-house creative teams to ensure proactive content-driven performance optimization.
**What you’ll bring**:
- Proven track record in the digital marketing space, with 5+ years of experience.
- Creative and innovative thinking with the ability to develop compelling and effective digital marketing campaigns.
- Direct, hands-on experience managing media buying, optimization (Paid Social, Paid Search, App Search), and strategic planning.
- Proficiency in Excel/Google Sheets and deeply familiar with metrics such as CPL, CPA, CVR, and LTV.
- Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions and conduct experiments.
- Deep, hands-on experience with Web & App tracking and attribution is required.
- A passion for the ride-hailing industry and a desire to make a positive impact on the future of transportation is highly desirable.

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