Product Marketing Manager

3 semanas atrás

Rio Grande do Sul, Brasil eTeacher Group Tempo inteiro
**Key Responsibilities**:
- ** Marketing Strategy & Planning**:Lead the development and execution of marketing strategies for the assigned brand (Rosen/IIBS/IBC), including** benchmarking, market research, customer segmentation, and competitive analysis.**:
- ** Go-To-Market (GTM) Ownership**: Manage **GTM planning and execution**, ensuring a cohesive marketing vision from product positioning and messaging to launches, campaigns, and day-to-day marketing activities.
- ** Brand Management**: Define and manage the brand's identity, ensuring consistency in messaging, tone, and positioning across all touchpoints (digital and offline).
- ** Community Building & Engagement**: Develop and nurture an engaged community of students and prospective customers through effective **content marketing, social media management, and online events** (e.g., webinars).
- ** Social media & Influencer Marketing**: Develop and manage the brand's presence across social channels (Facebook, Instagram, YouTube, TikTok, LinkedIn), ensuring alignment with the overall marketing strategy. Lead **social media channel management** and collaborate with influencers to amplify brand awareness.
- ** Collaboration & Cross-Functional Alignment**: Work closely with product, sales, design, content, and tech teams to ensure **alignment** across departments, and support the broader marketing vision of eTeacher Group.
- ** Marketing Optimization**:Ensure continuous analysis of campaign performance through audience insights, and marketing analytics tools to **optimize** initiatives and drive improvement.
**Perks & Benefits**:
- 100% **remote work** from the comfort of your home
- Opportunity to work with leading educational brands in a **global environment**:
- Collaborative, dynamic work culture that fosters innovation and growth
**Location**: 100% Remote / Work-from-Home
**Reports to**: VP Marketing
**Requirements**:
- **Experience**:Minimum** 3 years of experience **as a** Product Marketing Manager, Marketing Manager, **or similar role in** online marketing**.
- ** Analytical Mindset**: Proficiency in **market analysis, data interpretation**, and utilizing insights to guide product positioning and optimize marketing strategies.
- ** Go-To-Market Experience**: Proven experience in **developing and executing go-to-market (GTM) strategies** for both product launches and ongoing marketing initiatives.
- ** Campaign Management**: Expertise in **multi-channel marketing**, particularly in managing **social media campaigns**, webinars, loyalty programs, influencer marketing, and community engagement.
- ** Brand Management**: Experience in managing and scaling brand identity, ensuring alignment across all touchpoints and marketing materials.
- **Cross-Functional Collaboration**: Experience working in a **cross-functional environment**, collaborating with product, content, and technical teams.
- **Strong Communication Skills**: Excellent written and verbal communication skills in English (additional languages are a plus).
- **Entrepreneurial Spirit**: A **proactive, can-do attitude** with a demonstrated ability to work autonomously in a fast-paced, dynamic environment.
**Preferred Qualifications**:
- ** Experience in the Ed-Tech industry**:
- Experience working with **e-commerce websites and platforms**.
- Experience with **community-building and engagement** strategies for educational or online learning platforms
- Experience in **PR, social media management, and influencer marketing**.

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