Audience Management Product Strategy Specialist

Overview

Audience Management Product Strategy Specialist

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About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

About the role

As an Audience Management Product Strategy Specialist, you will play a critical role in bridging the gap between our commercial teams and product development squads. Your mission is to translate commercial requirements into strategic product initiatives that drive value for our customers and accelerate business growth.

This position requires a deep understanding of commercial processes, sales levers, and digital product capabilities to ensure our solutions drive measurable impact on key sales drivers while keeping the platform simple and intuitive to operate.

What you'll do

• Partner with commercial teams to capture requirements and translate them into structured product strategies and development roadmaps.
• Define and prioritize features focused on sales growth levers within BEES, such as Sales Reps tasks, points offers, and digital communications.
• Collaborate closely with Product, Tech, and Data teams to design solutions that optimize partner journeys and enhance platform adoption.
• Monitor product performance and propose improvements to increase commercial effectiveness, autonomy, and scalability.
• Identify business opportunities and align them with long-term product vision, ensuring the right balance between quick wins and strategic initiatives.
• Support the creation of business cases and KPIs to measure the success of new product capabilities.

What you'll need

• University degree in courses related to computing such as Economy, Computer Science, Administration or others;
• Strong background in product strategy and/or business analysis.
• Ability to navigate complex stakeholder environments and align priorities across commercial and tech teams.
• Strong analytical and strategic thinking skills with a data-driven mindset.
• Excellent communication skills to influence decision-making and translate complex requirements into actionable plans.
• Experience working with B2B or SaaS platforms is a strong advantage.
• Advanced communication skills in English (written and spoken).

What We Offer

• Performance based bonus*
• Attendance Bonus*
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Discounts on Ambev products*
• School materials assurance
• Language and training platforms

Equal Opportunity & Affirmative Action

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Strategy/Planning, Information Technology, and Business Development

Industries

• IT Services and IT Consulting
• Food and Beverage Services

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