Senior Analyst

Senior Analyst / Specialist – Trade Marketing Overview If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey. We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay). To make life easier for millions of people every day, since 2018, we have been part of DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more. Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results. About the team/role At 99, we’re building the future of logistics in Brazil — and trade marketing is a big part of it. We’re looking for someone hands-on, creative, and data-driven to join our Growth Ops team and take the lead on driver engagement programs and brand visibility initiatives . Trade Marketing at 99 Logistics goes beyond branding — it’s about growth, visibility, and engagement. In this role, you’ll be responsible for initiatives that help drivers earn more (like the vehicle stickers program ), campaigns that make 99 stand out in stores and in the streets, and activations of customers. You’ll connect creative trade marketing with data-driven growth, designing B2C and B2B activations that build trust and awareness. It’s a hybrid role for someone who can move from spreadsheets to stores, from strategy to execution — and who wants to see their work shaping how customers and drivers experience the 99 brand. In this role, you'll be... Own the vehicle stickers program for Freight drivers, ensuring operational excellence. Design and execute trade marketing campaigns (B2C & B2B, in-store, co-branded). Partner with merchants and businesses to scale activations. Develop frameworks to measure ROI of trade initiatives. Collaborate with leadership to connect trade and growth priorities. Ensure brand visibility across multiple channels and touchpoints. We're eager to be in touch because you have... 4+ years in trade marketing, retail, or growth ops . Ability to connect creative campaigns with data and ROI. Experience managing partnerships and in-store activations. Strong analytical and project management skills. Hands-on mindset, ready to execute and test fast. Nice to have: experience in logistics, marketplaces, or retail. And in brand partnerships or co-branded campaigns. You'll love working at DiDi because... We create user valueWe strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.We are data-drivenWe are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.Win-win CollaborationSuccess is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.We believe in integrityIntegrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.GrowthWe always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.Diversity and InclusionDiversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all. Diversity & Inclusion Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are. We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us. We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD). #J-18808-Ljbffr