Digital Analyst

3 semanas atrás

Mato Grosso, Brasil Patrianna Tempo inteiro
We're on the hunt for a skilled and passionate Digital Analyst (Technical) to join our dynamic team
If you thrive on designing and implementing cutting-edge tracking systems and have a knack for ensuring precise and efficient data collection, this is the role for you.
Are data layers, cookies, and seamless tracking across web and app platforms your expertise? If so, we'd love to hear from you
**Responsibilities**:
- Work closely with developers, product, marketing and data teams on the tracking planning, implementation and QA.
- Ensure the highest quality in data collection and reporting by configuring, optimizing, regularity auditing analytics tools and setting up alerts.
- Guide BI specialists through the intricacies of client-side data to ensure seamless integration and adoption.
- Create detailed reports and dashboards to communicate insights and recommendations to stakeholders.
**Requirements**:
- Strong analytical and problem-solving skills with exceptional attention to detail.
- Critical thinking, proactiveness, high level of responsibility, and reliability.
- Advanced practical knowledge of analytics tools such as Google Analytics, Firebase or Snowplow.
- Experience with tracking planning, execution, and quality control for both web and app platforms.
- Good understanding of how Tag Management Systems work (both client-side and server-side).
- Familiarity with the privacy regulations and their impact on the digital analytics ecosystem.
- At least basic SQL and visualization skills.
**Nice-to-haves**:
- Knowledge of JavaScript, HTML, CSS.
- Familiarity with autotracking/session-replay/experimentation platforms.
- Understanding of marketing conversions tracking tools including MMPs.

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