Programmatic Media Analyst
Há 3 dias
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
As a Media Programmatic Analyst, your main responsibility will be to create and optimize DSP campaigns, analyze programmatic advertising data and performance metrics, extract actionable insights, and provide strategic recommendations to optimize campaign performance.
Working closely with the Programmatic Manager and Account Managers, you will gain a deep understanding of campaign objectives, target audiences, and performance goals. Your analytical skills will be vital in translating complex data into meaningful insights that drive decision-making.
Your work will involve generating comprehensive reports and presentations that clearly communicate campaign results, key findings, and optimization strategies to both clients and internal stakeholders.
To excel in this position, you must be detail-oriented and have a strong affinity for data analysis. Your ability to identify optimization opportunities and make data-driven recommendations will directly impact campaign performance and client satisfaction. Additionally, staying up-to-date with industry trends and emerging technologies in programmatic advertising will be essential to continuously improve campaign strategies and stay ahead of the competition.
- Analyze programmatic advertising data and performance metrics.
- Identify trends, patterns, and opportunities to optimize campaign performance.
- Generate reports and actionable contributions with insights to Account Managers, highlighting key findings and recommendations.
- Conduct research on programmatic advertising best practices and industry trends.
- Stay updated on the latest features and capabilities of the main DSP platforms.
- Set up campaigns and assist end-to-end programmatic campaigns, including audience segmentation and targeting.
- Monitor campaign performance, troubleshoot issues, and make data-driven recommendations for improvement.
- Advanced English proficiency.
- Ability to perform extremely detailed tasks and organize heavy workload independently.
- Interpersonal skills, collaborative work style, and ability to effectively manage shifting priorities.
- Previous experience with programmatic media.
- Experience with Excel/Sheets projects.
- Skills for presentation, organizational, and relationship-building skills.
- Analytical mindset capable of developing reports and insights to increase client profitability.
What We Will Consider as a Plus;
- Previous certifications related to programmatic media.
- Previous experience with marketplace campaigns.
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