Paid Media Specialist

Overview Join to apply for the Paid Media Specialist role at Bluelight . Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is to create cutting-edge applications and foster a collaborative work environment where each team member can grow and thrive. Bluelight operates across the United States and Central/South America and is in an expansion phase seeking exceptional talent to join its dynamic and diverse community. We are looking for a skilled individual to join our rapidly growing team. This position suits someone who thrives in a fast-paced, dynamic environment where opinions and efforts are valued. You will contribute to challenging projects and develop high-quality applications. We value continuous learning, personal growth, and hard work, offering a collaborative environment that supports professional development. If you are passionate about software development and eager to be part of a growing software consultancy, we invite you to apply. Responsibilities Managing Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video. Bottom-of-Funnel Focus: Prioritize conversions that go beyond lead generation, including SQLs, pipeline impact, and closed-won revenue. Collaboration with Sales Teams: Partner closely with sales to align on lead quality, refine campaign targeting, and maintain a strong feedback loop. Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets. Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel. A/B Testing & Creative Iteration: Conduct tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains. Cross-Channel Integration: Collaborate with the broader marketing team to maintain cohesive messaging and strategic alignment across all channels. Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversion rates. Budget Management & Forecasting: Manage spend pacing and performance targets, with clear reporting on ROI and CAC. Platform Expansion: Research and experiment with emerging ad formats and placements within Google Ads. Qualifications Expertise in Google Ads: 5+ years of hands-on experience managing paid campaigns across Google Search, Display, and Video. Full-Funnel Focus: Skilled in tracking and optimizing campaigns beyond top-of-funnel leads, with emphasis on revenue. Strong Analytical Abilities: Proficiency in Google Analytics, spreadsheets, Looker Studio (or similar tools), and analyzing campaign performance data. Collaboration with Sales: Experience partnering with sales teams to enhance campaign impact on the sales pipeline. Advanced Conversion Tracking: Knowledge of UTM parameters, pixel setup, and Google Tag Manager usage. Proficient in English: Effective communication across teams and documentation. CRM Awareness: Understanding of how paid media campaigns connect with CRM platforms such as Salesforce or HubSpot. What You’ll Achieve Drive higher revenue attributed to marketing through Google Ads campaigns. Improve SQL rates and lead-to-deal conversions via paid media. Develop a collaborative workflow with the sales team to assess and refine lead quality. Lower CPA while improving ROAS and CAC efficiency. Expand a full-funnel paid media strategy aligned with customer purchasing behaviors. Company Benefits Competitive salary and bonuses, including performance-based increases. Generous paid-time-off policy Flexible working hours Work remotely Continuing education, training, conferences Company-sponsored coursework, exams, and certifications Being a consultant in our team is a fun, challenging, and rewarding career choice. You will work with modern technologies and collaborate with talented professionals, contributing to clients’ success and your own growth. #J-18808-Ljbffr