Commercial Strategy Manager

**Why being part of Coca Cola Latin America?**
We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
**What You'll Do for Us**
- Provides thought leadership and fact-based insights and methodologies to identify, develop, and execute the best possible growth paths through the analysis of business drivers, current reality and future trends, competitive landscape & dynamics in our and adjacent business/categories, as well as internal capabilities and external factors that affect or could affect the business
- Integrates with other functions & processes and provides oversight and management to multiple initiatives, connecting and bring synergy to ensure that work is completed efficiently, adjusting priorities, effectively track progress and identify issues
- Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth
- Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts
- Leads the strategy definition and implementation of super / hyper channel strategies across the system in balance with the system's served channels, vs. other growing channels and competitors to protect our business base and profitability
- Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation
- Leads development of a long-term super & hyper channel strategy, based on strategic analysis, opportunity identification via revenue mapping, and identification and alignment on key profit pools over the medium to long term.
- Develop an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations
- Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements
- Leads the Reliability Growth Management (RGM) process in the channel to optimize volume / revenue mix by pack and brand and identifies future opportunities
- Leads the development and implementation of specific incidence & frequency driving programs
- Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution
- Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as, ensures the successful execution of national innovation projects
**Qualification & Requirements**
- Bachelor's degree in Marketing, Business Administration or related field required
- 3+ years of experience in marketing, product marketing or related field
- Experience in a cross-functional or highly matrixed organization
- Experience having owned/shaped/led growth and marketing strategy for global product line.
- Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding
- Ability to motivate and work well with diverse, global and cross functional teams.**What We Can Do** **For** **You**
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Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
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Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
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Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
**Skills**:
Leadership; Social Media; Sales Channel Development; Commercial Strategies; Channels Marketing; Trade Marketing; Customer Relationship Management (CRM); Branding; Key Account Management; Product Commercialization; Marketing Strategies; Channels Strategy; Marketing Activities; Customer Insights; Market Segmentation; Microsoft Office; Communication; Field Marketing; Strategy Development; Strategy Execution; Strategy Implementation; Business Development; Microsoft Power BI; Teamwork; Key Performance Indicators (KPIs); Marketing Insights**
Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourse

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