Marketing Content
Há 4 dias
IOLer se busca
En IOL InvertirOnline queremos brindar acceso a todas las personas al mundo de las inversiones y proteger sus ahorros. Para lograrlo, queremos sumar personas para el rol de Marketing Content & Design Team Leader al equipo de Marketing
Cada uno de nuestros clientes es importante para nosotros, es por ello que quienes ocupen el puesto deberán velar por la experiencia del cliente a través de la gestión diaria.
Entre tus principales tareas se encuentran:
- Diseñar la estrategia integral de contenido: Crear un plan innovador que impulse el engagement, la conversión y la fidelización a través de múltiples plataformas (redes sociales, email marketing, landings, blog y más).
- Liderar al equipo de contenido y diseño: Ser un líder inspirador y estratégico, asegurando que las iniciativas de contenido estén alineadas con los objetivos de la empresa y se ejecuten con excelencia.
- Fomentar la colaboración y el desarrollo profesional dentro del equipo.
- Gestionar el proceso creativo completo: Desde la ideación hasta la ejecución y análisis de resultados.
- Asegurar consistencia en la voz de la marca: Garantizar que todos los mensajes sean coherentes con los valores y objetivos de IOL en todos los puntos de contacto.
- Colaborar con áreas clave: Trabajar estrechamente con Estrategia de Inversiones, Producto, IT, CX, Legales y proveedores externos para alinear las iniciativas de contenido con los objetivos comerciales y estratégicos.
- Innovar en la estrategia de influencers y streaming: Seleccionar y dirigir iniciativas estratégicas en colaboración con influencers y programas de streaming para amplificar el alcance de la marca.
- Analizar métricas y optimizar el contenido: Medir la efectividad de las campañas y proponer mejoras basadas en datos de rendimiento, tendencias de la industria y comportamiento del público objetivo.
- Mantenerse a la vanguardia de tendencias: Investigar y aplicar constantemente nuevas tecnologías, con especial énfasis en el uso de herramientas de inteligencia artificial para optimizar la creación y análisis de contenido.
Requisitos:
- Graduados en Ciencias de la Comunicación, Marketing, Periodismo, Relaciones Públicas o carreras afines. (Excluyente)
- Conocimiento experto en estrategia, métricas y tendencias de redes sociales, email marketing y otros canales digitales.
- Familiaridad con plataformas de análisis de datos, gestión de contenido y tendencias digitales.
- Será un gran plus contar con conocimientos sobre el mercado de capitales y sus dinámicas, lo que permitirá enriquecer las estrategias de contenido y conectar más efectivamente con nuestra audiencia. (deseable)
- Excelencia en redacción: Capacidad sobresaliente para crear contenido claro, persuasivo y adaptado a diversas audiencias. (deseable)
Beneficios:
- Te brindamos Swiss Medical para vos y tu familia.
- Clases de inglés o portugués para que puedas aprender un nuevo idioma o reforzar conocimiento.
- Equipamiento para armar tu espacio de trabajo en casa y reintegro por gastos de Internet.
- Presupuestos especiales para tu formación y desarrollo profesional + acceso a Campus IOL Academy (aprendé a administrar tus ahorros y opera online).
- Licencia por adopción de mascotas (1 día).
- Licencia por maternidad y paternidad extendida para que puedas equilibrar tu vida personal y profesional.
- IOLer Flex: Podrás trabajar desde el exterior como máximo durante 30 días al año calendario.
- Día de Cumpleaños libre para festejar con tus seres queridos.
- 20 días de licencia por estudio al año para que puedas continuar aprendiendo.
- Día por graduación, para celebrar un gran logro.
- Regalos para ocasiones especiales (graduación, cumpleaños, casamiento, entre otros).
- Sesión de gimnasio.
- Cuenta bursátil bonificada en
Brindar un servicio tiene mucho de brindarnos a nosotros mismos. Por eso, somos
una fintech enfocada en finanzas que se pone 100% al servicio de sus clientes. De los
que ya lo son y de quienes aún no se animan a serlo.
Entendemos ese temor, pero los tiempos cambiaron. La tecnología permitió
democratizar el acceso a la información y a herramientas funcionales para la gestión
del dinero, por lo que el poder está en manos de los usuarios. Y nos enorgullece
pensar que participamos de ese cambio de paradigma.
Es hora de maximizar el valor de tu dinero.
Es hora de invertir los roles.
Es hora de invertironline
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