B2B Analytics Senior Manager

Overview

Your wellbeing matters. Join a company that cares.

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners.

THE OPPORTUNITY

We are hiring a B2B Analytics Senior Manager to our Marketing Operations team in Brazil This is a Remote – Brazil position, meaning you can work from anywhere within the country. Please note that this role is only open to candidates in Brazil.

The B2B Insights Senior Manager will join our global Marketing Operations team, with a primary focus on the US B2B market. In this role, you will be responsible for generating strategic insights that shape our global approach while also delivering deep, localized analysis to accelerate growth in the US. You will work closely with cross-functional stakeholders across marketing, sales, and operations, translating complex data into clear business narratives that drive decision-making. This is a great opportunity for a senior professional who combines strategic vision with hands-on analytical expertise, bringing a consultative mindset to help Wellhub strengthen its data-driven marketing capabilities and expand its impact in the B2B space.

• Accelerate US Growth: Accelerates growth in the US by providing granular, market-specific insights, enabling the US marketing team to make smarter, faster decisions, improving campaign performance, lead generation, and revenue contribution. You will serve as the dedicated data partner for the US revenue marketing team, uncovering deep, localized insights from granular data to drive targeted initiatives and inform strategic decisions for this key market. The role involves navigating the pressures of the US market and coordinating with marketing, sales operations, and sales.
• Drive Global Strategy: Analyzes macro-level trends and performance benchmarks that inform and optimize our global marketing strategy, leading to more efficient spending and a stronger market position.
• Data & Reporting: Collects and analyzes data from sources such as data lake, HubSpot, Salesforce, Web Analytics, Paid Media, etc., to produce analyses for global and US needs. Ensures accurate tracking of key marketing KPIs (Traffic, MQLs, Conversion Rates, etc.) and translates complex data into reports and presentations for stakeholders.
• Innovation: Identifies, evaluates, and advocates for AI-powered tools and innovative solutions to improve data analysis and understanding of the B2B ecosystem.
• Live the mission: Inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

• Academic Background: Bachelor’s or Master’s degree in Marketing, Analytics, Engineering, or a related quantitative field.
• Data & Analytics Expertise: Strong foundation in data analysis, including statistical analysis, A/B testing methodologies, and attribution modeling.
• B2B Marketing Acumen: Understanding of the B2B lead-to-revenue funnel, including metrics, lead scoring, and customer lifecycle stages.
• Technical Proficiency:
  • Experience with Marketing Automation platforms like HubSpot and Marketo
  • Experience with CRM like Salesforce
  • Proficiency in BI tools like Tableau or Looker
  • Proficiency in data manipulation languages like SQL and Python is a plus
• Professional Experience:
  • Previous senior-level experience in a marketing analytics, business intelligence, or marketing operations role
  • B2B experience is mandatory, but not specific in marketing
  • International experience is a plus
• Languages: Fluent English is mandatory
• Fit with Wellhub: Alignment with the culture of well-being and work-life balance

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don’t match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, proven experience in B2B analytics/insights and hands-on expertise with marketing technology and CRM tools are mandatory requirements.

We are a wellness company committed to the health and wellbeing of our employees. Our flexible program allows you to customize benefits according to your needs.

• WELLHUB: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. The Gold plan is provided at no cost, with other premium plans available at a significant discount.
• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: Flexible First company with two work model options: flexible hybrid and full remote. Office for collaboration, home office stipend, and monthly flexible work allowance.
• FLEXIBLE SCHEDULE: Flexibility to adjust working hours based on personal schedule, time zone, and business needs.
• PAID TIME OFF: Vacations after 6 months and 3 days off per year plus 1 day per year of tenure (up to 5 additional days) plus a birthday off.
• PAID PARENTAL LEAVE: 100% paid parental leave for new parents and extended maternity leave.
• CAREER GROWTH: Opportunities for personal and career growth with a growth mindset and investment in development.
• CULTURE: Supportive, international environment with global collaboration; invites you to learn more on our careers page.

Additional: Follow us on Instagram @lifeatwellhub and LinkedIn for a glimpse of life at Wellhub.

Diversity, Equity, and Belonging at Wellhub: Wellhub is committed to a diverse, workplace where everyone belongs. We are an equal opportunity employer and include diverse applicants regardless of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other legally protected status.

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