Digital Media Planner/Buyer

Há 2 dias

Goiânia, Goiás, Brasil Bluelight Tempo inteiro
Digital Media Planner/Buyer - Remote, Latin America

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

Responsibilities
  • Develop comprehensive media plans aligned with client goals and target audiences.
  • Conduct in-depth research and analysis to identify optimal media channels and strategies.
  • Determine budget allocation across channels based on performance and objectives.
  • Stay abreast of emerging digital media trends, technologies, and AI integrations.
  • Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
  • Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
  • Manage relationships with external vendors responsible for day-to-day campaign management.
  • Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Analyze campaign performance data to identify areas for optimization and generate regular reports on performance and insights.
  • Manage and allocate media budgets effectively across channels to maximize campaign performance.
  • Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within targets.
  • Identify opportunities for cost-saving without compromising effectiveness.
Skills & Qualifications
  • 3+ years of experience in media buying, preferably in an agency setting or with B2B software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic).
  • Proven track record of managing performance marketing campaigns with a focus on results.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, and able to work independently and as part of a team.
  • Proficiency with media buying and planning tools.
Company Benefits
  • Competitive salary and bonuses, including performance-based increases.
  • Generous paid-time-off policy.
  • Flexible working hours.
  • Work remotely.
  • Continuing education, training, conferences, and company-sponsored coursework, exams, and certifications.

Being a consultant in our team is a fun, challenging, and rewarding career choice. You will have the opportunity to work on a variety of projects for our clients and collaborate with modern technologies and professionals in the industry.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Software Development
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