BI & Trade Marketing Analyst

Há 4 dias

Joinville, Brasil Nidec Global Appliance Tempo inteiro

Responsible for developing and executing strategies to maximize the commercial performance of products, ensuring their market competitiveness and strengthening the brands presence across sales channels. This role acts as a liaison between marketing, sales, product strategy, finance and strategic partners, analyzing trends, competition, and consumer behavior to optimize product positioning, pricing, and distribution.

Main responsibilities
  • Business Intelligence: Monitor markets of reciprocating and Rotary compressors; Monitor competitors movements based on available information, cross checking official data, customers’ visit reports, product strategy; Prepare, release and update regional market maps, extracting customers and competitors strategies, market trends, geopolitical tensions and their impacts in the market; Prepare, release and update hermetic compressor total market, Total Addressable Market and share.
  • BI/Finance: support sales, product strategy and finance in the preparation of the bi-annual strategy review, both for the presentation material and above all for the data files. Check and correct any inconsistencies among regions, customers, families for what concerns volume and price.
  • Sales/Finance: monthly update of the RMI values for all regions; calculation of commodity impacts on price list with all customers and update price list accordingly, checking consistency with the LTA in place with customers; Monitor, record and report commodity indexes in all regions; Simulator preparation for annual BP.
  • Sales: coding to automatize cross checking and data extraction from the different source of information inside the company; key focal point for AI utilization in sales and marketing processes.
Requirements and skills
  • Bachelor’s degree in Engineering or equivalent.
  • Competence on data analytics.
  • Hard Skills: MS Office, Python, SQL, Qlik, Power BI.
  • English (Advanced).
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