Head of Marketing, Brazil

At PayRetailers, we are committed to providing cutting-edge solutions that empower businesses to succeed in Latin America. Our collaborative and inclusive work environment encourages creativity and growth, where every employee's contribution is valued. Get ready to embark on an exciting journey with us, as we strive to make a meaningful impact on the world of payments.
We are looking for a highly motivated and strategic marketing professional to join our team as the Head of Marketing Regional for Brazil in the payment industry. In this role, you will be responsible for developing and executing marketing strategies that drive growth, brand awareness, and customer engagement within the Brazilian market. You will collaborate closely with the Barcelona-based headquarters team and play a pivotal role in our regional marketing efforts.
**This roles is Hybrid, requiring presenciality to our offices in Sao Paulo.**
**Job duties and Responsibilities**:
- Develop and execute marketing strategies tailored to the Brazilian payment industry, aligning with the company's overall objectives and brand guidelines.
- Lead a team of marketing professionals, providing guidance, mentorship, and fostering a collaborative and high-performance work culture.
- Analyze market trends, customer behavior, and competitive landscape to identify opportunities and challenges in the Brazilian payment sector.
- Establish and manage budgets, ensuring cost-effective marketing initiatives.
- Oversee all marketing channels, including content marketing, social media, events, and public relations, with a specific focus on payment-related content and campaigns.
- Work closely with product management and sales teams to ensure alignment in messaging and positioning within the payment industry.
- Develop and maintain relationships with local payment industry agencies, partners, and influencers.
- Monitor key performance metrics specific to the payment sector and provide regular reports on the effectiveness of marketing campaigns and initiatives.
- Drive customer insights through research and feedback.
- Stay up to date with payment industry trends, emerging technologies, and best practices in marketing within the payment space.
**Experience and Qualifications**:
- Bachelor's degree in marketing, Business, or a related field (MBA preferred).
- Proven experience in marketing leadership roles, with a strong track record of success in the Brazilian payment industry.
- Deep understanding of the Brazilian payment industry dynamics, customer behavior, and cultural nuances.
- Excellent people management and leadership skills, with a proven ability to inspire and develop teams.
- Strong analytical and strategic thinking abilities, with a data-driven approach to decision-making.
- Excellent communication and interpersonal skills, both in Portuguese and English, to collaborate effectively with the headquarters team.
- Proficiency in marketing technologies and tools relevant to the payment industry, including payment analytics, CRM, and automation software.
- Ability to work in a dynamic, fast-paced, and cross-functional environment.
- Strong project management skills and the ability to manage multiple payment-related initiatives simultaneously.
**Benefits**:
- Competitive salary
- Growth opportunities within a company in a hyper-growth phase
- Individual development plans
- Excellent working environment and collaboration
- Private medical insurance covered by the company
- Flexible retribution partner
- Hybrid model of work

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