DTC Ecommerce Growth Strategist

So… who is Residence Supply? We're the fastest-growing design-driven lighting & hardware brand in the U.S. In two years we blew past 8 figures, launched hundreds of handcrafted SKUs, and built a cult following of design lovers who care more about heritage than hype. Our fixtures live in Architectural Digest–worthy homes — and now we're doubling down on scaling profitable, repeatable DTC growth in the broader home & garden space. We don't need a "marketing generalist." We're hunting for a Growth Strategist who lives and breathes DTC ecommerce — someone who understands the home & garden customer, can architect full-funnel growth systems, and is accountable to one thing above all: profitable revenue. If you think in dashboards, cohorts, and experiments — and you can turn insight into action fast — keep reading. What You'll Do You'll own the growth strategy for our home & garden DTC brand — from first click to repeat purchase. Your job is to turn traffic into profit and buyers into fans. You will: Build and iterate a full-funnel growth strategy across paid social, search, email, and onsite CRO. Translate revenue targets into clear channel KPIs (MER, ROAS, CAC, AOV, LTV) and weekly action plans. Collaborate with media buyers to define offers, angles, and testing roadmaps for Meta, Google, YouTube, and emerging channels. Architect high-converting landing page and funnel concepts; brief and QA copy, creative, and UX. Partner with lifecycle/email to design flows and campaigns that grow LTV: welcome, post-purchase, upsell, winback, and VIP. Identify and prioritize growth levers: new audiences, bundles, pricing tests, upsells, cross-sells, and retention plays. Analyze performance daily; turn data into 1–3 clear moves per week (launch, kill, scale, or optimize). Lead quarterly growth sprints focused on specific outcomes (e.g., +15% AOV, +20% repeat rate, +X% blended ROAS). Collaborate with product and creative teams to build launch plans for new SKUs and collections. Report directly to the founder/marketing lead with simple, no-fluff growth dashboards and insights. What You Bring You're not guessing. You've done this before in DTC ecommerce and you know what it takes to win. 3+ years in DTC ecommerce growth, performance marketing, or marketing strategy (home, interior, lifestyle, or CPG a plus). Proven track record of hitting revenue and profitability targets (show us numbers, not titles). Strong grasp of key growth metrics: MER, CAC, ROAS, AOV, LTV, repeat rate, and contribution margin. Experience building and optimizing funnels (landing pages, quiz funnels, collection pages, post-purchase flows). Comfortable working with media buyers, email marketers, and creatives — you can speak their language and drive alignment. Able to pull and interpret data from platforms like Shopify, Google Analytics, Triple Whale/Northbeam, Meta, and Google Ads. Strategic thinker with a bias for action: you can zoom out (quarterly roadmap) and zoom in (this week's experiments). Clear, concise communicator — written, async, and on calls. Mindset: ownership, speed, accountability. You treat the brand like it's yours. Bonus points if you: Have scaled a home, decor, hardware, or lifestyle brand before. Understand UGC & creative testing frameworks and how they impact growth. Have experience with subscription, bundles, or higher-ticket AOV products. What We're Offering We build teams around performance and autonomy. Here's what you can expect: Competitive base salary in USD, aligned with experience and past results. Performance-based bonuses tied directly to revenue and profitability targets. 100% remote role with ownership over your calendar (results > hours). Direct access to the founder and marketing leadership — fast decisions, minimal red tape. Opportunity to build and later lead a small growth pod (media, lifecycle, CRO) as we scale. How You Fit Into the Team You'll sit at the center of growth — connecting product, creative, media, and lifecycle into one clear, performance-driven plan. Day to day, you'll: Partner with media buyers to decide what to test, when to scale, and what to kill. Give the creative team clear briefs rooted in data and customer insight. Work with ops to ensure inventory and logistics are aligned with growth pushes. Keep leadership aligned on where we are vs. target, what's working, and what we're doing next. If you've ever said, "Give me the number and I'll build the plan to hit it," this is your lane.