Regional Marketing Manager

1 semana atrás

Distrito Federal, Brasil Thales Tempo inteiro
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
**SKILLS & EXPERIENCE REQUIRED**
- Clear understanding of the ecosystem and marketing trends
- Understanding of the Segment and products promoted
- Ability to run complex projects including stakeholders from various backgrounds and companies
- Strong project management skills and relationship building skills across various teams
- Good understanding of Sales Funnel management
- Strong knowledge Digital Marketing tools and techniques : Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)
- At ease with Marketing Automation platforms to manage campaign programming and track leads generation
- Experience with setting up and managing optimization experiments to improve conversion rate
- Familiarity with reporting/BI tools
- Ability to manage multiple campaigns running at the same time
- Excellent communication skills, partner relationship skills, and team leadership skills
**KPIs**
- Market or Value share on targeted segments
- Individual campaign success (based on campaign KPIs)
- Revenue/Pipeline
- Operational Efficiency (SFDC, DOMO )
- Number of customers progressing through funnel
- Number of on-going new sales discussions

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