Content Operation Manager, Viral

Content Operation Manager, Viral (BR) - CapCut

Responsibilities
About Our Team and CapCut Template
CapCut team's mission is to inspire video creation by providing users with a wide range of video editing functions and easy-to-use video templates. We aim to build the best and most localized editing experience, to help users catch up with the trend and express themselves.

CapCut Template is a feature that allows users to create videos quickly and easily by applying pre-designed editing formats. Users simply insert their own media to generate a customized final video. These templates serve different types of users:

• Content creators who professionally use social platforms and rely on templates to scale production and engage with trends.
• Professional videomakers, editors, and small businesses looking for practical, high-quality solutions for promotion and communication.
• Casual social media users who want to participate in trends or create fun videos without needing editing skills.

About the Role
This position sits within the viral content area, where the main goal is to transform templates into scalable trends that encourage any user to become a content creator — respecting different audience verticals and usage behaviors across platforms.

Responsibilities

• Cover the whole journey of content operation, including inspiration mining based on in-app data or social media data or trends.
• Content curation: study and understand the user profile, utilizing content elements to customize the content for target audience, organizing content production and calibration with CapCut template creators. Plan the in-app or cooperation activity to improve in-app content production and out-app content influence.
• Understand the pain point and capability of CapCut template creators. Deliver content understanding and editing knowledge to educate creators, and know how to design a policy or community rules to motivate and manage them.
• Responsible for viral content iteration, providing valuable insight to editorial and aesthetic content based on market trends and user needs, including but not limited to effects, stickers, editing styles of pictures and video.
• Analyze the data and metrics on content consumption and explore content development directions to satisfy different demand of users.
• Work closely with effect, product and marketing teams to efficiently conduct pre-research, performance checks, launch and promotion of effects and functions.

What Success Looks Like

• You not only react to trends — you actively shape how CapCut enters, scales, and creates trends through templates that enable mass participation, while respecting different user groups and content behaviors.
• You enable an ecosystem where creators understand and follow OPS-driven content directions while also contributing their own creative exploration — both from a narrative and editing perspective.
• You diagnose performance gaps fast across different projects, pinpointing the specific needs of each one — and act decisively to unblock and optimize.
• You are a key connector between the content landscape, the creator community, and our internal teams — driving not just day-to-day execution, but also long-term operational improvements, scalable processes, and stronger impact from templates within the broader trend ecosystem.

Qualifications
Minimum Qualifications:

• Bachelor’s degree from any major, majors related film production, digital marketing, communication, visual design are preferred.
• 3+ years of working in content related project management or operations, experience of short video industry preferred.
• Familiar with digital content eco-system and data analytics.
• Fluent in English, highly committed to the position, and experience working in an online collaboration environment.

Preferred Qualifications:

• Good knowledge of short video creation or editing, familiar with editing tools, such as CapCut, Adobe, Alightmotion, etc.
• Organized and structural mindset, good at target breakdown, strategic thinking and planning.

About CapCut
CapCut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors and music, CapCut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments.

Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at #J-18808-Ljbffr

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