Database & Audience Specialist

Overview

Database & Audience Specialist role at Wellhub

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to fitness, mindfulness, therapy, nutrition, and sleep options, all included in one subscription. We are a high-growth tech company that values wellbeing and a culture centered on balance and care.

The Opportunity

We are hiring a Global Database & Audience Specialist to join our User Growth team in São Paulo This role is the key resource responsible for overseeing and optimizing the user database, ensuring accurate campaign execution, and delivering actionable audience insights. The specialist will work closely with cross-functional teams to ensure that data-driven insights and process improvements drive user engagement and overall campaign success.

Your Impact

This role is critical in ensuring the integrity and effectiveness of user database operations. By monitoring key audience metrics and developing playbooks for communication frequency, the Database & Audience Specialist directly influences the efficiency of campaign execution and overall marketing performance.

• Database Management:
  • Serve as the go-to-person for the campaign audiences considering the available user database, ensuring data integrity and optimal performance.
  • Identify cohort opportunities for improving campaign results.
  • Propose campaign setup changes (e.g., timezone adjustments, frequency, channel modifications) as needed.

Audience Monitoring & Insights:

• Track key audience health metrics such as reachability rate, contacted audience percentage, unsubscribe rates, bounce rates/deliverability, and opt-in/opt-out trends.
• Flag anomalies and emerging trends that require action, such as unusually high unsubscribe rates or low reachability in key segments.
• Bring intelligence to the database to better explore audiences, understanding what works for each segment.

Communication Frequency & Playbooks:

• Define and continuously optimize rules for communication frequency by segment and channel.
• Build and maintain frequency caps, exclusions, and rules within the marketing automation platform (e.g., Braze).
• Develop and update playbooks and guidelines for ideal outreach cadence tailored by lifecycle stage, persona, region, etc.

Cross-Functional Collaboration:

• Create and maintain good relationships with the Client Success, Client Sales, and Product Marketing teams to lead the Reachability initiatives focusing on increasing our reachable database.
• Work closely with Lifecycle, Paid Media, Martech, and Legal teams to support and refine the overall communication strategy.

Analysis & Reporting:

• Monitor and report on key performance metrics (reachability, engagement, opt-out rates) on a monthly basis.
• Explore and identify trends, success cases, and areas of opportunity, recommending improvements and A/B tests to optimize engagement and reduce opt-outs.

Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.Who You Are

• Academic Background: Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
• Technical Knowledge:
  • Strong strategic and analytical mindset with hands-on experience in CRM, lifecycle marketing, and marketing automation platforms (e.g., Braze).
  • Proficiency in database management and audience segmentation methodologies.
  • Understanding of communication best practices and playbook development.
  • Python knowledge is a plus.
  • Experience with Metabase is a plus.
  • Experience with Segment (a CDP) is also considered a plus.
• Experience:
  • Proven experience in managing user databases and audience insights.
  • Demonstrated ability to work cross-functionally to support campaign planning and execution.
  • Experience in analyzing key performance metrics and implementing data-driven process improvements.
  • One or two years of experience as a specialist.
• Languages: Fluent English is mandatory for working with regional and global teams.
• Fit with Wellhub: Alignment with the culture of well-being and work-life balance.

We encourage applicants to apply even if they do not meet every requirement. For this role, prior experience in managing user databases and audience insights is mandatory.

What We Offer You

We're a wellness company committed to the health and wellbeing of our employees. Our flexible program allows you to customize benefits according to your needs.

Our Benefits Include

WELLHUB: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: Flexible First company with two work model options: flexible hybrid and full remote. Office as a place for collaboration. Home office stipend and monthly flexible work allowance are provided.

FLEXIBLE SCHEDULE: Ability to adjust working hours based on personal schedule, time zone, and business needs.

PAID TIME OFF: Vacations after 6 months; 3 days off per year + 1 day per year of tenure (up to 5 additional days) + extra day for your birthday.

PAID PARENTAL LEAVE: 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Opportunities for personal and career growth with a growth mindset and investment in employee development.

CULTURE: Supportive atmosphere with ambitious colleagues from around the world. Our value-based culture emphasizes trust, flexibility, and integrity. Find more info on our careers page.

Follow us on Instagram @lifeatwellhub and LinkedIn for a glimpse of life at Wellhub.

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone belongs. Wellhub is an equal opportunity employer; all qualified applicants will receive consideration without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis protected by law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

#BR-REMOTE #SP-HYBRID

Seniority level: Entry level
• Employment type: Full-time
• Job function: Information Technology
• Industries: Wellness and Fitness Services

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