Marketing Manager

3 semanas atrás

São Paulo, São Paulo, Brasil CME Group Tempo inteiro
As Marketing Manager Lat Am, you will help communicate the CME Group value proposition by partnering with our local sales team to define and execute the go-to-market strategy across all owned, earned, and paid channels across specific verticals. Coverage regions will include South America, Latin American, Caribbean and Mexico.
What we're looking for:
**A Multi-Channel Marketer**: with experience developing and executing strategic digital marketing campaigns to drive awareness, lead generation, and customer retention
**A Storyteller**: who can differentiate CME offerings with engaging, localized content conveyed via thoughtful design and creative
**A Change Agent**: who assesses and challenges the status quo, and positions innovative ideas to relevant stakeholders
**A Communicator**: someone who is fluent in English, Portuguese and Spanish
What you'll create, develop and manage:
- Develop digital strategies and execute tactics that acquire customers, generate revenue, and create awareness
- Help with local conferences and customer facing events - including sourcing local vendors and partners
- Lead and coordinate co-operative marketing agreements and education efforts with Retail brokers and other partners to grow awareness of CME Group
- Develop, test and optimize messages and campaigns across integrated marketing channels
- Provide marketing support to the Sales team for client expansion and upsell
- Partner with Business Line Marketing Managers to support audience-driven product campaigns
- Partner with Retail Marketing to guide the marketing plan for Retail segments across the region
**Skills and Experience**
- 5+ years' experience in a marketing role
- Experience in financial services, fintech, technology or B2C marketing a plus
- Superior communication skills, strong attention to detail, a collaborative work style, and an unparalleled work ethic; collaboration across teams is crucial to success in this role
- Experience with analyzing and interpreting marketing analytics
- Previous agency experience within a digital marketing/ad tech environment is huge plus in this highly visible role
**Reporting Structure**
This individual will report to the Executive Director of Customer Marketing and requires close collaboration with colleagues in U.S., APAC and EMEA
**Software Requirements**
Required: proficiency in Excel, PowerPoint, Salesforce, and Google Analytics
Preferred: working knowledge of Marketing Cloud a huge plus
**Education**
Bachelor's degree in business related field required, MBA a plus
CME Group: Where Futures Are Made

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