Regional Marketing Director, LATAM

The Regional Marketing Director, LATAM is the senior marketing leader for the region, responsible for developing and owning the comprehensive marketing strategy to drive significant revenue growth. This role will lead a team and collaborate with executive leadership across LATAM sales, global marketing, and partner channels to build a scalable, predictable pipeline engine. As a key member of the marketing leadership team, this individual is fully accountable for the region's marketing performance, budget, and business impact, including new logo acquisition and customer expansion. This role is a versatile and resourceful strategic thinker capable of laying the foundation and seeing projects through to completion. You bring a strong focus on account-based marketing (ABM) programs, with the ability to develop and execute strategies to support account-based selling, and ensure that existing accounts are positioned for further growth. Considering the regional focus, business-level fluency in English, Portuguese, and Spanish is preferred. What You'll Do Own strategic vision, planning, execution, and follow-up of LATAM regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth. Drive expansion into the rapidly growing LATAM market, with full ownership of building and executing the regional marketing strategy from the ground up. Provide direct leadership, coaching, and career development for a team of regional marketing managers, fostering a culture of collaboration, accountability and professional growth. Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by customizing and deploying the LATAM go-to-market (GTM) strategy that drives regional expansion. Own and manage the complete LATAM marketing budget, including quarterly forecasting, strategic allocation, and ROI analysis to ensure maximum business impact. Act as the primary marketing business partner to LATAM sales leadership, reporting on performance, providing data-driven insights, and collaborating to develop strategies to achieve pipeline and revenue goals. Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts. Travel to select regions to provide onsite support for events as needed. What You’ll Need Minimum Qualifications Bachelor's degree or equivalent relevant career experience. 10+ years of progressive marketing experience with a focus on regional marketing and field/demand generation. Field/demand generation marketing experience in the LATAM region. Experience in the B2B technology and/or SaaS industry. Preferred Qualifications 5+ years in a leadership role with direct people management responsibilities. Business-level fluency in English, Portuguese, and Spanish is preferred. Proven track record of supporting sales teams to meet or exceed pipeline and revenue targets, with the ability to pivot strategies as needed. Skilled in managing Account-Based Marketing (ABM) programs and implementing demand generation and integrated marketing strategies. Experience working with globally distributed teams, adapting global assets for local needs, and collaborating with geographically dispersed vendors. Proficient in marketing automation, web analytics, business intelligence tools, and budget management. Experience in partner marketing, particularly with large global advisory and consulting firms. Strong communicator with the ability to convey complex ideas and data to diverse audiences in written, spoken, and presentation formats. Highly motivated, thrives in a fast-paced environment, and adaptable to changing market and organizational needs. Familiarity with end-to-end event operations and experience working with top-level executives and speakers is preferred. Working Conditions & Travel Requirements Up to 40% travel for internal meetings, onsite events, and customer/partner meetings. Reliable internet access for any period of time working remotely, not in a Workiva office. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards. #J-18808-Ljbffr