Brand Experience Expert
1 dia atrás
Get AI-powered advice on this job and more exclusive features. Keeta is the international subsidiary of Meituan , a global giant in the delivery sector, and it's on an ambitious mission: to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful: "We help people eat better, live better." Guided by this principle, we bring innovation and technology to the global stage. With over 1,000 team members around the world , Keeta is in full expansion — and you could be part of this journey Know more: Keeta Website Please, submit your CV in English Responsibilities Develop and implement localized Brand Experience strategy, Events and Sponsorships aligned with global guidelines. Manage brand assets and ensure consistent brand positioning across all touchpoints. Plan and execute live marketing initiatives, leveraging cultural trends and seasonal opportunities. Oversee budget planning and ensure cost-effective execution of brand initiatives. Design and manage media strategies across digital and offline channels. Lead creative development and campaign execution in collaboration with internal and external teams. Build strategic brand partnerships, including sponsorships and IP collaborations. Use data analytics to determine the best live marketing strategies and optimize our campaigns accordingly. Requirements Hard Skills Education & Language: Bachelor’s degree or higher; Business-level English is essential for working in a global company and collaborating across regions. Professional Experience in branding, marketing, or creative communications. Experience in overseas markets, media buying, or creative development is a plus. Platform & Industry Knowledge: Strategic understanding of platforms like Google, Meta, and TikTok. Experience in food delivery or related industries is advantageous. Project Management: Strong ability to break down goals, coordinate execution, and manage cross-functional initiatives. Soft Skills Communication & Collaboration: Excellent interpersonal skills; able to mobilize teams and align stakeholders. Intercultural Fluency: Open-minded and curious about multicultural content and perspectives; strong intercultural communication skills. Creative Agility: Fast learner with a high standard for creative iteration and innovation. Strategic Thinking: Holistic mindset with the ability to connect brand strategy to business outcomes Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Sales, and Project Management Industries: Software Development, Internet Marketplace Platforms, and Technology, Information and Media #J-18808-Ljbffr
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