Country Commercial Director

Who we are

Our Mission is to inspire authentic and meaningful connections. Selina was born out of a desire to celebrate the nomadic lifestyle: to experience our planet’s most beautiful places, to build community, to engage with locals and fellow travelers, to work and enjoy new adventures.

What the role is

The Commercial Director provides support to all current and future operating hotels by coordinating and providing guidance to the hotel teams with an aim to drive hotel performance and maximizing / leveraging on Selina global scale and resources.

1. Lead the planning and development of all market commercial strategies and marketing plans.
2. Build a high performing culture within the team with a strong talent pipeline.
3. Create and maintain relationships with key stakeholders and partners for performance and partnership opportunities.
4. Ensure tools and initiatives are shared and being used by hotel teams.
5. Work closely with VP of Commercial, Revenue Leads, General Managers, and Hotel teams to drive business performance reviews.
6. Develop performance driving country commercial strategies and tactics.
7. Work closely with Digital Marketing & Brand to create and execute a marketing plan for the country, including partnerships and PR.
8. Build strong market level relationships with key stakeholders, government entities, and commercial partners.
9. Support the Distribution agenda in the market – Drive Rate parity, OTA content scores, effective communication of and implementation of functional updates for the country.
10. Support the launch and embedding of new and existing tools to the hotel community.
11. Ensure hotels have Champions assigned for all Selina Programs & Tools and promote cross-selling regionally and internationally.
12. Coordinates and shares feedback within assigned hotels on market intelligence and competitor’s sales/promotion efforts.

Degree in Sales, Hospitality, or Business Administration. English proficiency and local language. Proven track record in performance driving across multiple units and ideally multiple markets, and/or strong Commercial, Brand, and Marketing experience.

Strong stakeholder management with the ability to influence peers and management. Strong team/culture leadership ability and team development and succession planning. Core Commercial Skills – Sales, Marketing, PR, Channels, and Revenue Management.

• Revenue Generation
• Market Expansion
• Brand Representation
• Strategic Leadership
• Competitive Analysis
• Cross-Functional Collaboration
• KPIs
• Revenue Targets
• Market Share Growth
• Customer Acquisition and Retention
• Sales Pipeline and Conversion Rates
• Strategic Account Development
• Market Penetration
• Sales Team Performance
• Budget Adherence
• Strategic Partnership Development

• Competitive salary
• No dress code
• Pet-friendly (as long as your pet is friendly)
• Multiple online training opportunities
• Cultural events and wellness activities at Locations
• Volunteering with Selina Gives Back; because sharing is caring
• Huge Selina experience discounts on your stay, food & fun for you AND your friends & family (you can expect to become even more popular among your friends)
• Have your birthday off
• Amazing referral program
• Extra country-specific benefits; we can tell you more during the application process
• Based: Brazil