Marketing Intern

Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
LI-Hybrid
Team Overview:
As part of the Marketing team, you will work on cross-functional projects regarding 99Pay brand development in Brazil. You will collaborate with different teams, bringing brand and consumers' perspective to create solutions. Our daily work includes communicating and collaborating with teams from multiple product lines and third party agencies.
You'll be tasked with growing brand awareness, consideration, and brand image for the 99Pay business unit, always searching tor the most efficient and engaging way to do it.
Role Responsibilities:
- Support managers to build campaigns end-to-end, including the creation of project briefs, project management, calendar and budget control, coordinating deliveries with agencies
- Be the interface for Operations Teams, based both in Brazil and in China. Supported by Marketing leaders, understand Operations needs, prioritize initiatives and, when needed, negotiate SLAs for delivery.
- Translate Operations requests into clear and comprehensive briefings to the advertising agency.
- Evaluate, orient changes, suggest alterations and approve creative materials.
- Manage in-apps campaigns - from design and message evaluation (created by the agency) to implementation.
- Active participation in the evaluation and suggestion of product improvements.
- Track competition and keep teams updated about their moves to support decision making.
- Track market research results and consumer insights to understand brand challenges and contribute to marketing plans.
- Tell the 99Pay stories. You'll have the opportunity to work closely with our Operations, Insights, PR, CX teams to define the Fintech narratives and help make sure it is told consistently and repeated frequently in all of our communications among the 99 user base
- Develop ownership, be proactive, and be inventive to support the goals and initiatives from Marketing team.
Role Qualifications:
- Fluent English Required;
- Structured thinking/decision-making skills: Face complex challenges and simplify them;
- Data-driven: Find a way to get the data you need and turn the data into real solutions and action plans, dividing it into short, mid, and long terms;
- Strong communication skills: open to deal and influence different cultures and work profiles
- Familiarity with social media and digital marketing strategies
- Knowledge (even from the user's perspective) about the digital wallet market in Brazil
- Easy to deal with numbers and organizing payment flows (budget control)
- Studying Administration, Marketing, Advertising
6-12 months of work experience can be a differential
- Curiosity, Constructive criticism, willingness to learn.
- Office package
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
**We are committed to building inclusive and diverse teams.**
We are committed to building inclusive and diverse teams, and a workplace that is free from

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