Digital Marketing Specialist

Who We Are Upstay operates and optimizes short-term rentals to create ROI for homeowners and unforgettable vacation homes for guests. Based in Orlando, Florida, Upstay offers short-term rentals across the United States, Eastern Canada, and South America. Our team of 160+ employees manages 400+ properties on behalf of owners. We treat every property in our portfolio as an investment with a focus on maximising profit without sacrificing best-in-class hospitality for our guests. What Matters to Us We are committed to providing compliant and locally beneficial short-term property rentals that add value to our guests. We work with local governments and homeowner associations to develop standards and provide industry-wide leadership so our guests can relax and enjoy their time with us. What You’ll Do The Digital Marketing Specialist at Upstay is a key driver of our brand's online growth and direct booking success. As a creative strategist and data-minded marketer, this role is responsible for elevating Upstay's digital presence across all channels—building visibility, driving conversion, and ensuring brand consistency throughout our diverse property portfolio. Manage and update property and brand websites to ensure content accuracy, SEO optimization, and conversion-focused design. Plan, schedule, and execute social media content across multiple platforms and property brands, maintaining a consistent voice and aesthetic. Oversee SEO / SEM strategies, including keyword research, paid ad management (Google Ads, Meta, etc.), and performance optimization. Manage digital ad spend across channels to maximize ROI and drive qualified traffic and direct bookings. Track and analyze performance data using tools such as Google Analytics, GA4, and Meta Business Suite to identify trends and opportunities. Collaborate with internal teams (design, sales, operations) to align marketing initiatives with property goals and occupancy targets. Maintain brand standards and digital presence across a diverse portfolio of property types and markets. Research emerging marketing tools, trends, and competitor strategies to recommend new growth opportunities. What You’ll Bring 3+ years of experience in digital marketing, ideally in hospitality, travel, or property management. Strong understanding of SEO, SEM, Google Ads, Meta Ads, and web analytics. Proficiency in social media management and scheduling tools (ex. Later, Hootsuite, or Sprout Social). Working knowledge of website CMS (WordPress, Wix, or similar). Data-driven mindset with the ability to translate insights into actionable recommendations. Excellent communication, organization, and attention to detail. A creative thinker who can adapt tone and strategy across varying brands and audiences. Soft skills Demonstrated proficiency in verbal and written communication in English, enabling effective communication with team members. Self-motivated and capable of multitasking in a fast-paced environment, ensuring timely progress on client-related tasks and project management. Adaptability and responsiveness to changing conditions, priorities, technologies, and requirements. Professional demeanor and strong time management skills, allowing for effective delegation, guidance, and collaboration with other departments. Proficiency in creative problem‑solving and the ability to address client and organizational challenges using innovative, indirect approaches. Equal Employment Opportunity We're proud to be an equal opportunity employer and all applicants will be considered. At Upstay we celebrate and support the differences between our employees' including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Diversity is essential to our growth, and we've concluded that we're stronger together. Last Thing If this isn't the job for you, perhaps you have a friend who would be a perfect fit? Send them this job posting. Work Location : Remote Pay : R$8, - R$10, per month Application Question(s) Do you have experience in hospitality? How many years of Digital Marketing experience do you have? Are you bilingual in English and Portuguese? #J-18808-Ljbffr