Market Intelligence Manager

Tasks
The person to be hired for this position will work in the Marketing team and will be responsible for:
- Coordinate with different areas within the Marketing function and/or with different functional teams (e.g. Operations / Supply Chain) within Americas Business Unit team to identify needs and opportunities for leveraging internal or external data to drive analytics-driven solutions.
- Partner as necessary with Data Science team to implement models and monitor outcomes.
- Oversee and communicate to market specific and Americas-wide audiences on predictive modeling approaches with target to increase and optimize market forecasting at various levels (pools, imports, segments), customer experiences, revenue generation, ad targeting and other business outcomes.
- Develop processes and tools to monitor and analyze model performance and data accuracy.
- Collaborate with Strategic Marketing teammates to optimize BU planning processes and maximize intelligence derived out of these processes (Strategy, Budget, Goal Alignment, etc) through efficient and up-to-date data analytics tools and solutions.
- Responsible for Market /Business Intelligence program and team for Latin America markets with target to create & maintain efficient and streamlined processes in the region and create value through actionable insight to our markets. Consolidate and address needs of LatAM markets and ensure that they are integrated in Americas MI/BI approach.
- Leverage quantitative and qualitative techniques to provide actionable insights and generate recommendations to executive leadership and management on basis of results.
- Coordinate external survey processes (B2B and B2C) and present research findings and recommendations in varying positions and departments.
- Pioneer and manage multiple projects at the same time.
**Qualifications**:
- Bachelor's degree in Marketing, Finance, International Business, Business Analytics, or related field
- Proactive and able to work with multiple priorities
- Solid business acumen and ability to translate stakeholder needs into results and initiatives
- Strong oral and written communication skills and able to speak to all levels of the organization
- Strong data visualization skills and use of Power BI or other tools
- Strong Proficiency in Microsoft Office Tools including MS Power BI or other data visualization tools
- English
PREFERRED QUALIFICATIONS
- Master's / MBA in Marketing, Finance, International Business, Business Analytics, or related field
- Propensity toward Marketing Analytics
- Proactive and able to work with multiple priorities
- Spanish preferred
**Benefits**:
Kantine
Gesundheitsangebote
Reisekostenzulage
Zahnmedizinische Versorgung
Lebensversicherung
Kostenfreie Parkplätze
Mitarbeiterrabatt für Unternehmensprodukte
Mitarbeiterbeteiligung
About us
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.
Keyfacts
Job-ID
BR
Function
Marketing & Vertrieb
Nice to know
Continentals Spezialisten aus unterschiedlichen Disziplinen treiben den Trend des Automatisierten Fahrens mit aller Innovationskraft voran.
App. w. professional exp.

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