Sr. Product Marketing Manager, Alexa Brazil

Há 1 mês

São Paulo, Brasil Amazon Tempo inteiro

Are you passionate about cutting-edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for a customer-focused, results-oriented, and creative Sr. Product Marketing Manager to define and execute the marketing strategy for Alexa in Brazil. As a Product Marketing Manager, you will define and execute strategies and programs to drive significant customer engagement and retention with the Alexa service.


Key job responsibilities:

  1. Own the strategy, planning, and execution of marketing campaigns to drive customer engagement and retention with Alexa features and service.
  2. Launch dedicated feature awareness and engagement experiments (A/B-tests), customer journeys, and campaigns, and monitor performance to continuously optimize reach and conversion.
  3. Collaborate with multiple local and international product and tech partners to imagine, develop, and implement tools and initiatives for long-term engagement and continuous feature discovery.
  4. Use data and insights to develop a deep understanding of the drivers of customer activation (engagement), habitual usage of Alexa (retention), recovery (reactivation) and translate those insights into think big initiatives.
  5. Develop a segmentation strategy, leveraging internal tools to identify and target high propensity customer cohorts; identify and leverage new or emerging patterns in customer behavior to inform strategy and engage new segments.
  6. Closely track and report on the engagement metrics, action plans, and performance through the different reporting processes.
  7. Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.

About the team:

The Alexa BR team’s mission is to deliver products and services that are delightful and locally relevant for Brazilian customers. We work on everything from product launches (like launching new Echo devices) to new skill partnerships (like working with external partners to make their services available through Alexa) to more consumer-focused campaigns. The Alexa BR team is an essential part of helping customers feel that Alexa is a trusted companion in their daily life.


Minimum Qualifications:

  1. 6+ years of professional non-internship marketing experience.
  2. Experience using data and metrics to drive improvements.
  3. Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  4. Experience building, executing, and scaling cross-functional marketing programs.
  5. Experience leading go-to-market for consumer software or hardware product launches.
  6. Ability to prioritize well, manage complex trade-offs, and communicate clearly among multi-functional teams.
  7. Experience communicating results to senior leadership.
  8. Experience with customer segmentation, profiling, and targeting.
  9. Experience with A/B Testing or Multi-Variate Testing or both.
  10. Excellent oral and written communication skills in both English and Portuguese.
  11. Willingness to roll up one's sleeves to get the job done.

Preferred Qualifications:

  1. Experience using SQL or other analytical tools for conducting data analysis.
  2. Experience in start-up type environments or electronics/tech companies.
  3. Experience working with remote teams and global brands.
  4. Knowledge of LLM and Generative Artificial Intelligence.
#J-18808-Ljbffr

  • Sr. Product Marketing Manager, Alexa Brazil

    Há 1 mês

    São Paulo, Brasil Amazon Tempo inteiro

    Are you passionate about cutting-edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for a customer-focused, results-oriented, and creative Sr. Product Marketing Manager to define and execute the marketing strategy for Alexa in Brazil. As a Product Marketing Manager, you will define and execute...

  • Sr. Product Marketing Manager, Alexa Brazil

    Há 1 mês

    São Paulo, SP, Brasil Amazon Servicos de Varejo do Brasil Ltda. - C41 Tempo inteiro

    6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware...

  • Senior Product Manager, Alexa Brazil

    3 meses atrás

    São Paulo, Brasil Amazon Servicos de Varejo do Brasil Ltda. Tempo inteiro

    Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Amazon Alexa International team is looking for a Senior Product Manager to improve and invent the Alexa customer experience for Brazilian Customers. As a Senior Product Manager, you will have a wide set of responsibilities to ensure our customers are...

  • Sr. Product Marketing Manager, Alexa Mexico

    1 dia atrás

    São Paulo, Brasil Amazon Tempo inteiro

    Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for a Senior Product Marketing Manager to define and execute the marketing strategy for Alexa in MX and Spanish speaking US. As a Product Marketing Manager, you will be responsible for driving customer engagement,...

  • Senior Product Manager, Alexa Brazil

    Há 1 mês

    São Paulo, Brasil Amazon Tempo inteiro

    Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Amazon Alexa International team is looking for a Senior Product Manager to improve and invent the Alexa customer experience for Brazilian Customers. As a Senior Product Manager, you will have a wide set of responsibilities to ensure our customers are...

  • Vaga De Marketing Manager

    2 semanas atrás

    São Paulo, Brasil buscojobs Brasil Tempo inteiro

    Growth Marketing ManagerLocation: Brazil Company: Remofirst Remofirst empowers employers to be free from geographical boundaries when accessing talent, allowing employees to pursue opportunities wherever they may exist. We are on a mission to be the FIRST ... Sr. Product Marketing Manager, Alexa BrazilLocation: Brazil Company: Amazon Are you passionate...

  • Product Marketing Director for Alexa Brazil

    4 semanas atrás

    São Paulo, São Paulo, Brasil Amazon Tempo inteiro

    We are seeking a highly skilled Product Marketing Director to lead the marketing strategy for Alexa in Brazil.About Us:Amazon is a leader in cutting-edge technologies such as artificial intelligence and ambient computing. Our team is passionate about delivering innovative solutions that improve people's lives.Job Overview:This role will be responsible for...

  • Senior Product Manager, Alexa Brazil

    2 semanas atrás

    São Paulo, Brasil Amazon Tempo inteiro

    Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Amazon Alexa International team is looking for a Senior Product Manager to improve and invent the Alexa customer experience for Brazilian Customers. As a Senior Product Manager, you will have a wide set of responsibilities to ensure our customers are...

  • Content Program Manager, Alexa Brazil

    7 meses atrás

    Sao Paulo, Brasil Amazon Servicos de Varejo do Brasil Ltda. Tempo inteiro

    2+ years of program or project management experience - Bachelor's degree in management, business administration, economics, engineering, marketing - Knowledge of Excel at an intermediate level (e.g., pivot tables & charts, multiple criteria lookups, nested logical/IF formulas, data cleansing, array formulas, etc.) - Strong analytical skills - Strong written...

  • Senior Product Manager, Alexa Brazil

    Há 3 dias

    São Paulo, Brasil Amazon Tempo inteiro

    Are you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Amazon Alexa International team is looking for a Senior Product Manager to improve and invent the Alexa customer experience for Brazilian Customers. As a Senior Product Manager, you will have a wide set of responsibilities to ensure our customers are...

  • Digital Product Innovator for Alexa Brazil Experience

    Há 1 mês

    São Paulo, São Paulo, Brasil Amazon Tempo inteiro

    At Amazon, we are looking to hire a talented Digital Product Innovator to improve and invent the Alexa customer experience for Brazilian customers. This role is crucial in launching new Alexa powered devices and experiences, as well as making Alexa continuously smarter.">About the RoleWe are seeking an experienced Senior Product Manager to lead our product...

  • Senior Product Manager, Alexa Brazil

    Há 1 mês

    São Paulo, SP, Brasil Amazon Servicos de Varejo do Brasil Ltda. Tempo inteiro

    5+ years of product or program management, product marketing, business development or technology experience - Bachelor's degree or equivalent - Experience owning/driving roadmap strategy and definition - Experience with feature delivery and tradeoffs of a product - Experience owning technology products - Strong analytical skills, ability to produce,...

  • Sr. Product Manager, International Tech Latam

    2 meses atrás

    São Paulo, Brasil Amazon Tempo inteiro

    Sr. Product Manager, International Tech LatamThe Amazon International Technology (INTech) Team is hiring a Sr. Product Manager to work in our Development Center in Sao Paulo City. The INTech team builds international extensions and new features of the Amazon.Com website for individual countries and creates systems to support Amazon operations. We have...

  • Head of Content, Alexa Brazil

    Há 5 dias

    Sao Paulo, Brasil Amzn Servicos de Varejo do Bra Tempo inteiro

    Bachelor’s degree in business, marketing, communications, journalism, or a related field - 7+ years editorial, content and social media strategy experience - 5+ years program management experience. - Advanced knowledge of Brazilian culture, being close to what’s trending - Excellent oral and written communication skills in both English and Portuguese -...

  • Sr. Product Manager, International Tech Latam

    Há 1 mês

    São Paulo, Brasil Amazon Tempo inteiro

    Sr. Product Manager, International Tech LatamThe Amazon International Technology (INTech) Team is hiring a Sr. Product Manager to work in our Development Center in Sao Paulo City. The INTech team builds international extensions and new features of the Amazon.com website for individual countries and creates systems to support Amazon operations. We have...

  • Sr. Product Manager

    Há 1 mês

    São Paulo, Brasil Amazon Tempo inteiro

    Sr. Product Manager, International Tech LatamThe Amazon International Technology (INTech) Team is hiring Sr. Product Manager to work in our Development Center in Sao Paulo City. The Intech team builds International extensions and new features of the Amazon.Com web site for individual countries and creates systems to support Amazon operations. We have already...

  • Sr. Product Manager

    Há 1 mês

    São Paulo, Brasil Amazon Tempo inteiro

    Sr. Product Manager, International Tech LatamThe Amazon International Technology (INTech) Team is hiring Sr. Product Manager to work in our Development Center in Sao Paulo City. The Intech team builds International extensions and new features of the Amazon.com web site for individual countries and creates systems to support Amazon operations. We have already...

  • Sr. Product Manager, International Tech Latam

    2 semanas atrás

    São Paulo, Brasil buscojobs Brasil Tempo inteiro

    This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. DESCRIPTION : The Amazon International Technology (INTech) Team is hiring a Sr. Product Manager to work in our Development Center in Sao Paulo City. The Intech team builds...

  • Sr. Program Manager, Amazon Payment Products

    Há 1 mês

    São Paulo, Brasil Amazon Tempo inteiro

    Sr. Program Manager, Amazon Payment ProductsAt Amazon Brazil we value Diversity, Equity and Inclusion (DEI) in all our job positions, therefore, we act intentionally so that our internal environment reflects the plurality of the businesses we play and the customers we serve.In Brazil, we have a Diversity, Equity and Inclusion squad, which is formed by...

  • Sr Product Manager

    2 meses atrás

    São Paulo, Brasil Amazon Tempo inteiro

    Sr Product Manager - Regionalization, Delivery ExperienceAt Amazon Brazil we value Diversity, Equity and Inclusion (DEI) in all our job positions, therefore, we act intentionally so that our internal environment reflect the plurality of the businesses we play and the customers we serve.In Brazil, we have a Diversity, Equity and Inclusion squad, which is...