CRM & Growth Lead (Marketing Team)

4 semanas atrás

São Paulo, São Paulo, Brasil Shopee Tempo inteiro
DepartmentMarketing- LevelExperienced (Team Lead)- LocationBrazil - São PauloOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Lead growth initiatives focused on available communication channels with our users, to ensure increase in performance and to improve user experience;
- Plan, develop and execute experiments to identify most efficient channels, ideal target audiences and most effective incentive for specific campaigns;
- Design Customer Relationship Management (CRM) strategy to drive platform usage, engagement, retention, cross-sell and advocacy;
- Work on CRM calendar, planning and execution;
- Execute quantitative exploratory data analysis to identify opportunities;
- Implement and optimize automated communication flows by defining content, triggers, audience segmentation, channel selection and communications cadence;
- Be the gatekeeper of local CRM campaigns, monitor the campaign pipeline and optimize the communication frequency;
- Manage a small high performance team.
**Requirements**:
- Experience in Growth environments and/or agile culture;
- Good organizational and planning skills;
- Previous experience in an e-Commerce a plus;
- Proactive with a knack for getting things done;
- Good critical thinking and problem-solving skills, good analytical skills a plus;
- Advanced/Fluent English;
- Reliable and good team player who enjoys a fast-paced, iterative environment;
- Previous experience managing smaller teams.

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