Director of Sales

Sonsray moves mountains for the construction, transportation, and agriculture industries. We are the West Coast's largest Thermo King & CASE dealership, offering sales, parts, service, rental, and leasing. We are committed to fostering a supportive and dynamic work environment. Why work here?At Sonsray, We Value All Employees, Their Contributions, And Most Importantly, Their Ideas We Know That The Key To Moving Mountains Is Teamwork. This Is What We Offer Our Team Members Medical coverage (PPO + HSA options) Dental, Vision, and Life insurance provided at no cost 401K with competitive employer contributions 80 hours of annual vacation, increasing with years of service Uniforms provided annually Annual boot voucher of $125.00 One full paid day off annually for community volunteer work Birthday meal provided by Sonsray Privately owned and operated, with decisions made based on core values rather than corporate directives Annual Holiday Party, including covered airfare and hotel for employees and a guest Emphasis on company growth and employee development Open-door policy, fostering a collaborative environment with active owner and management involvement Position SummaryThe Director of Sales is a key leadership role at Sonsray Fleet Services, responsible for driving revenue growth, expanding market share, and ensuring customer satisfaction. This role requires a visionary leader to build, nurture, and empower a high-performing sales team within a dynamic matrix management environment. The Director of Sales will provide training, coaching, and mentorship to cultivate a sales force that consistently exceeds expectations, reporting directly to the Executive Vice President. ResponsibilitiesSales Force Development and Performance Management: Develop, coach, control, and motivate the sales force to enhance skills and achieve monthly sales and KPI targets. Establish clear sales targets, track progress, and oversee weekly activities, performance metrics, and CRM utilization. Scope & Division Context: This role oversees the Sonsray Fleet Services sales organization across the West Coast (CA & NV), leading regional sales operations and strategic growth initiatives. Strategic Business Growth and Market Expansion: Lead sales efforts and spearhead growth initiatives for Transport Refrigeration Units (TRUs), Van Body Conversion product sales, Auxiliary Power Units (APUs), and significantly increase revenue from Service & Parts Maintenance Agreements. Customer Service & Cross-functional Collaboration: Collaborates with cross-functional management to align customer service, operations, and sales goals, ensuring exceptional customer experience. Relationship Management and Key Account Development: Cultivate strong business relationships with Trailer and Body Manufacturing companies, and expand key account relationships with Commercial Truck Dealerships, Leasing Companies, and direct customers. Compliance and Performance Standards: Meet and exceed all Sonsray KPIs and adhere to Thermo King Corporation Sales requirements. Strategic Execution / Reporting: Responsible for providing timely and accurate sales reporting, forecasting, and strategic insights to executive leadership. Sales Strategy and Market Development: Develop and implement innovative sales strategies and programs to capture key demographics and emerging market opportunities. Industry Knowledge and Professional Development: Maintain cutting-edge industry knowledge by actively participating in Thermo King Corporation National meetings and training, and continuously expanding networks. Soft Skills & Strategic Thinking: Requires strong strategic thinking, financial acumen, and the ability to assess market conditions to identify and execute growth opportunities. QualificationsExperience: Minimum 10 years of progressive sales and/or service experience, preferably in the transportation industry. Strong business acumen, understanding of market dynamics and financial indicators, and proven experience leading large sales territories are essential. Travel: Extensive domestic travel (up to 80%) to Sonsray Fleet Services locations in CA and NV is required. Business Acumen: Demonstrated ability to write proposals, negotiate complex contracts, and create local marketing plans. Collaboration and Communication: Exceptional ability to work collaboratively at all organizational levels. Technical Proficiency: Proficient in Microsoft Office Suite, Google Workspace, internet functions, and various CRM systems. Education: A four-year college degree in Business/Management or a related field is strongly preferred. Questions? Contact us at or Ext 1830 Privacy Notice to all California Job Applicants Regarding the Collection of Personal Information. #J-18808-Ljbffr