Marketing Lead Point-of-care

Do you want to join us in helping to fight the world's most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?
**Then come and join our global team as **Marketing Lead Point-of-Care (POC)**_ _
**Your tasks and responsibilities**:
- You will develop annual marketing plan for LATAM.
- Collaborate with head office to implement all collateral support material for internal (sales, clinical and marketing), as well as external customers, slide presentations, etc. needed for training promotional activities
- Establish relationship with KOL and other important stakeholders; identify and capture insights from physicians, healthcare professionals and national healthcare administrators/ systems to drive product strategy and execution
- Support markets with develop and plan promotional campaigns, including direct mail, social media and advertising, where applicable
- Analyze effectiveness of promotional programs through analysis of sales trends, market shares and other key metrics, and manage the ROI of these programs
- Monitor, report and counter tactics towards competitive activities, as well as, similar emerging technologies
- You will actively lead and participate as trainer in sales education & regional meetings
- Contribute and participate in international conferences/ congresses, organize scientific symposia and advisory groups
- Coordinate with global marketing/ franchise leads to launch, manage, and monitor:
- New product launches
- Global sales programs
- Implementation of global product strategy in zones
- Ensure utilization of tools and techniques required to create deal transparency
- Coordinate with global sales operations and roll out initiatives
- Drive sales excellence and funnel management in LAM zones
- Join LAM Head of POC in business review with markets
- Coach and support zones in optimizing in the process to achieve coverage, win rate and financial target
- Conduct business governance to ensure effective management of Partner Target Agreement, Incentive and other business management initiatives
**Your qualifications and experience**:
- Bachelor’s Degree in Biomedical Science or equivalent
- Have at least 5-8 years of work experience in diagnostic healthcare industry
- You possess strong communication and presentation skills which are of great importance to deliver a complete message to a multicultural and diverse audience (employees, physicians, nurses, and other healthcare professionals).
**Your attributes and skills**:
- Enjoy building trusted relationships and have strong interpersonal skills at all organizational levels- You show a clear aspiration to be a trusted business advisor and sparring partner with exceptional communication skills
- Fluent English language is a MUST
- You have a passion for technology and innovation
- You possess strong interpersonal skills necessary to energize and motivate people - "best-in-class" aspiration
**Our global team**:
We are a team of 66,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.
**Our culture**:
We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.
**To all recruitment agencies**: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.
**Organization**: Siemens Healthineers
**Company**: Siemens Healthcare Diagnosticos Ltda.
**Experience Level**: Experienced Professional
**Full / Part time**: Full-time

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