Marketing Manager
2 semanas atrás
EF Brazil is looking for a Marketing Manager who will have a pivotal role in driving the company’s market positioning by contributing to the growth and defining the direction of EF’s local activities.
Role As Marketing manager, you will be a key driver in identifying, developing, and executing online as well as offline marketing opportunities and campaigns closely in a daily basis and identify trends and insights for optimizing investment and performance based on quantitative and qualitative analysis. You will also be in charge for creating and implementing a marketing plan, as well as driving, developing, and following through on the multi-channel marketing strategy implementation. You will be working together with the sales team to achieve annual sales goals and one of your prime responsibilities will be to drive lead generation and enforce brand awareness. In addition, you will be negotiating, and building relationships with a range of different stakeholders and service providers. Work closely with Country Manager, regional marketing and sales teams and local sales teams to ensure alignment of marketing strategy, online and offline. Build and refine advertising strategies including budget, bidding, creative, continuously across all channels to drive business outcomes. Qualifications Detailed insider knowledge of the market 5 years of direct B2C marketing experience and working for a fast-paced growth company, preferably international and in a service-oriented sector. Experience in Tourism/Educational sector is preferred. Minimum 2 years of team management experience. A bachelor’s degree or equivalent, preferably in marketing, hospitality industry or a related discipline. Experience desired in lead generation, execution of marketing plans, branding and positioning, digital marketing, events, email marketing, social channels. Fluency in both written and spoken Portuguese and English is mandatory. Competencies, Skills and Abilities Business acumen with strong aptitude for negotiations and persuasion. Must have strong accounting skills, statistics management, and numerical capabilities (number crunching and budget management). Ability to work under pressure, multi-task, and possess outstanding organization skills. Exceptional interpersonal skills and communication skills, so as to be able to deal with a variety of stakeholders. Ability to work as part of a team as well as to drive and motivate others. Our Company We are 52,000 staff, faculty, and teachers, working in over 612 offices and schools across 54 countries. While we continue to grow, we strive to stay small to ensure agility, smart thinking and a fun place to work. For the past 59 years, EF has grown to include a range of programs that give students of all ages the freedom and confidence to explore the world through language, travel and education. Our Team We are travelers, innovators, doers, and thinkers. We are open and collaborative, we are dedicated and passionate – we really work hard, and then play hard. We believe that education can break down barriers of language, culture and geography and we are proud of the role that we can play in that.
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