Product Marketing Manager

We believe in a world where growth thrives across borders and cultures. That's why our Founder and CEO Rick Hammell started Atlas, coining the term Employer of Record (EOR) simultaneously. As an EOR, Atlas employs people to work for companies anywhere in the world. Before we came along, the only businesses offering a similar solution were essentially brokers. They'd outsource your HR and payroll services to third-party providers in different countries. Today, we're the only 100% Direct EOR in the world, partnering with clients to get to market 82% faster, at a reduced cost, and with lower risk through local expertise in over 160 countries.
Atlas technology powers the idea that companies can employ whoever they want, wherever they are in the world. Through our cloud-based platform, we deliver the Human Resources infrastructure that underpins international growth, leaving companies free to focus on the strategy that makes it happen. We partner with our clients through their international life cycle from the first dip in the global pool until the moment it's time to set up their own entities and run payroll. Atlas is here from point A to point Z.
The future of work is borderless, and so are we. So, it helps that our people are located around the globe — in the US, UK, India, China and beyond — and speak 90+ languages. Diversity and inclusion are at our core.
We're excited about our next phase of growth. We're launching new tech, adding new solutions and now we're looking for YOU — eager for a challenge, energized by innovation and aligned with our mission to deliver a future of work without borders.
The future of work is borderless, and so are we. So, it helps that our people are located around the globe and represents over 90+ languages, countries, and cultures. Diversity and inclusion are at our core. We're excited about our next phase of growth. We've launched and continue to expand our new tech, new solutions and now we're looking for YOU — eager for a challenge, energized by innovation and aligned with our mission to deliver a future of work without borders.
**Key Responsibilities**
- Develop and execute geo-based marketing campaigns that either deliver on broader enterprise brand and marketing campaigns within a specific region, or that are created to meet region-specific business and marketing objectives tied to brand awareness.
- Drive revenue by understanding why. As the owner of our tech and solutions offering, you're able to influence product strategy with market and sales insights to drive the business forward.
- Be the voice of the customer. Understand their needs, pains, and dreams. And drive home how we differentiate from the competition to ensure their success with Atlas
- Liaison with local market media, sponsorship and event partners to drive regional business and marketing goals.
- Own the regional product marketing strategy across messaging and positioning, storytelling, go-to-market strategy, pricing and packaging, customer and market research, and new product launches.
- Get the word out. Plan and coordinate product launches across multiple channels with the primary goal of growing awareness and engagement.
- Drive the development and continual improvement of product marketing assets including pitch decks, data sheets, battle cards and more
- Partner with development teams and ride shotgun with Sales Engineers to create educational content about our tech stake and solutions offering
- Own and drive the development of customer stories and customer proof
- Embed product marketing across the business and form the connective tissue between product and the go-to-market teams
- Train and support sales and customer success teams
- Own and drive product launches and release for go-to-market, collaborating with broader marketing team on campaign development and educating sales and customer success on what's coming
- Serve as the internal evangelist and expert for our product
**About You**
- Excellent people skills, with an ability to partner with a dynamic leadership team
- Bachelor's degree.
- 3-4+ years' experience with general management responsibilities in the digital marketing and(or) technology industry in a high-paced, rapid growth environment.
- 2+ years demonstrated ability to lead a team of content writers.
- Desire to work in fast paced, high growth, startup environment.
- Deeply understand client personas and develop content strategies.
**What We Offer**
- The opportunity to work with a purpose — simplifying global expansion while supporting sustainable communities around the world
- A diverse and inclusive environment, with over 40 nationalities represented, 90+ languages spoken, and a workforce made up of 52% women
- Flexible PTO and birthdays off
- Growth and development opportunities with access to Coursera - a leading learning and certification provider
- The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have ma

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