Data Analyst Senior Specialist

OverviewWe are hiring a Data Analyst Senior Specialist - Growth to our Partner Data team in São Paulo . As a member of the Partner Data team at Wellhub, you will help shape a data-driven culture and drive strategic initiatives within this business unit. The Opportunity Wellhub (formerly Gympass) is a corporate wellness platform that connects employees to fitness, mindfulness, therapy, nutrition, and sleep partners, all included in one subscription. We seek to grow and expand through data-driven experimentation, automation, and channel optimization in partner sales channels, with initial focus on demand generation and outbound marketing workflows. The role combines analytical work with use of AI tools to design uplift and A/B tests, automate personalization at scale, explore new channels, and optimize chatbots and campaigns. Your Impact Design and run A/B tests and uplift models to assess and optimize the performance of partner outreach initiatives. Develop and automate personalization workflows to scale tailored campaigns for partner sales teams, using internal and external tools. Leverage AI to generate and optimize content and conversational experiences (e.g., chatbot flows); monitor content performance to improve campaign effectiveness. Explore and evaluate new channels, define success metrics, pilot experiments, and make data-driven go/no-go recommendations. Collaborate cross-functionally to improve automation and analytics capabilities, ensuring scalability and measurable impact. Increase qualified lead generation and remove bottlenecks across the funnel by implementing smarter workflows. Live the mission: promote wellbeing and foster a supportive environment that encourages work-life balance. Who You Are Academic background in Economics, Engineering, Data Science, Business or related fields. Experience in growth analytics, experimentation and channel optimization (e.g., ROI analysis). Proven expertise in A/B testing and data analysis (SQL, Python). Familiarity with AI tools for content generation and campaign orchestration. Excellent writing and speaking skills in Portuguese and English. Ability to work collaboratively in a team but also autonomously. Experience with Salesforce and Salesforce Marketing Cloud is a plus; marketing knowledge is a plus. We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to apply, even if they don\'t match the job description 100%. For this role, proficiency in English and prior experience in growth analytics, experimentation and channel optimization are mandatory requirements. What We Offer You We\'re a wellness company committed to the health and wellbeing of our employees. Our flexible program allows you to customize benefits according to your needs. Our Benefits Include WELLNESS: Health, dental, and life insurance. FLEXIBLE WORK: Flexible hybrid or full remote options; home office stipend and monthly flexible work allowance. Office presence is for collaboration and team building. Model can be discussed with your recruiter and hiring manager. FLEXIBLE SCHEDULE: Flexible working hours by scope, time zone, and business needs. WELLHUB: Access onsite gyms, digital fitness programs, meditation, nutrition, mental health support, and more. Gold plan at no cost; other premium plans discounted. PAID TIME OFF: Vacations after 6 months and 3 days off per year, + 1 day off per year of tenure (up to 5 additional days) + birthday off. PAID PARENTAL LEAVE: 100% paid parental leave; extended maternity leave. CAREER GROWTH: Opportunities for personal and career growth; commitment to employee development. CULTURE: Supportive, global, high-growth culture focused on trust, flexibility, and integrity. More info on our careers page. Social presence: Follow us on Instagram @lifeatwellhub and LinkedIn for a glimpse of Life at Wellhub. Diversity, Equity, and Belonging Wellhub is committed to a diverse, collaborative, and inclusive work environment. We are an equal opportunity employer; all qualified applicants will receive consideration without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis protected by law. Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. Seniority level Mid-Senior level Employment type Full-time Job function Information Technology Industries: Wellness and Fitness Services Seniority: Mid-Senior level. Senior Data and Business Analyst - Martech - 100% Remoto. #J-18808-Ljbffr