Marketing Analytics Sr Analyst

Marketing Analytics Sr Analyst

Location: BR-SP-Sao Paulo

ID:

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don\'t even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world's leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

As a Marketing Analytics Senior Analyst at 99Food, you'll play a crucial role in helping the Growth Marketing team make smarter, faster, and more data-informed decisions. You\'ll be responsible for tracking and analyzing the performance of user and restaurant marketing campaigns, identifying business opportunities, and supporting strategic planning through actionable insights. This is a high-impact role with visibility across city operations, campaign strategy, and investment planning.

Role Responsibilities

• Building and maintaining dashboards and reports to track campaign performance, conversion rates, ROAS, restaurant online rate, and user engagement (EFOs, RTBO).
• Supporting the marketing and commercial teams by setting campaign targets based on segmented data (city, restaurant tier, user type).
• Performing post-campaign analyses to understand business impact, optimize investment efficiency, and fuel future planning cycles.
• Contributing to investment allocation decisions by analyzing historical performance across channels and moments.
• Tagging and tracking user cohorts based on engagement, value, and conversion potential to enable precise targeting.
• Collaborating with Lifecycle, Restaurant Marketing, and Regional Marketing teams to guide optimization strategies and share key findings.

Role Qualifications

• 2–4 years of experience in marketing analytics, business intelligence, or performance analysis.
• Solid command of SQL and data visualization tools such as Looker, Tableau, or Power BI.
• Strong analytical thinking and the ability to synthesize large data sets into clear insights.
• Hands-on experience measuring campaign performance, calculating ROAS, and informing channel strategy.
• Strong communication skills to share insights with both technical and non-technical stakeholders.
• Fluency in Portuguese and working proficiency in English.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone\'s best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today. We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys. This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on the company careers site.

#J-18808-Ljbffr

---