Product Marketing Manager, Identity and Fraud

The Product Marketing Manager is a strategic storyteller and market analyst who turns complex data and product capabilities into compelling narratives that engage buyers and empower Sales. Serving as the link between product, sales, and partner teams, you will blend insights and creativity to showcase Experian's competitive advantage. You will drive go-to-market strategy, messaging, and positioning for fraud prevention and identity solutions. This is a remote position. You will report to the Sr. Director of Portfolio Marketing. Responsibilities Develop go-to-market plans for fraud solutions, ensuring understanding of our goals and market trends. Translate data and customer insights into clear stories for our teams, partners, and buyer personas. Conduct competitive research and win/loss analysis to inform product positioning and improve deal success rates. Gather and share market intelligence across teams to support informed decision‑making. Create impactful content such as whitepapers, presentations, and sales collateral that differentiates Experian's fraud solutions. Design sales enablement programs, including guides and training workshops. Collaborate with partners on joint go-to-market activities, campaigns, and enablement strategies. Capture and showcase client success stories to strengthen customer advocacy. About Experian Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com. Experience and Skills Qualifications Bachelor's degree in Marketing, Business, or related field. 5+ years of experience in product marketing. Knowledge of fraud prevention, identity verification, and risk management solutions. Experience with competitive intelligence, market research, and win/loss analysis. Proficiency with marketing tools and platforms (Salesforce, Airtable, Wrike. Product communication and product storytelling experience. Experience managing multiple projects and working across teams. Experience creating content and delivering training for sales and partner teams. Additional Information Benefits/Perks: Great compensation package and bonus plan Core benefits including medical, dental, vision, and matching 401K Flexible work environment, ability to work remote, hybrid or in-office Flexible time off including volunteer time off, vacation, sick and 12-paid holidays Explore all our exciting benefits here: #LI-Remote At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others. Want to see what life at Experian is really like? Explore Experian Life on social or visit our careers site. Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job‑related skills, experience, and education. You will also be eligible for a variable pay opportunity. Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. #J-18808-Ljbffr