Senior Performance Creative Strategist

Join to apply for the Senior Performance Creative Strategist role at Darkroom About Darkroom Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. About The Role We’re looking for a visionary creative leader with deep experience in developing ad concepts for digital paid media advertising formats on Meta, TikTok, and other channels. You’re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world-building assets. You’re likely a Creative Strategist by trade with a background in Design, Video Editing, or Performance Marketing. You are hyper-focused on paid media performance and developing advertisements that sell products and services. Role responsibilities You will work on our Performance Creative service—our AI-powered creative strategy engagement for paid media clients that want to work with us on the following: Expertise: Engage us for our expertise in creative strategy, assessing the efficacy of ad hooks, ad bodies, and general creative direction, with a clear perspective on how to improve this over time. Sales: Deliver game-changing creative ads that sell products and services. Diversity: Increase creative diversity of ad programs through multiple formats: static, motion, video, UGC, AI. Volume: Increase the volume of the performance creative program by delivering upwards of 50-100 new ads per month with potential to scale. This role is for individuals who want to be at the forefront of digital advertising, AI in marketing, and join a team building a world-class creative advertising culture. You will work directly on our Creative Team and collaborate with our Social Commerce and Paid Media teams. Your work will be the lifeblood of our ad programs. What you’ll do Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, and also YouTube, Amazon, and Display Platforms. Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video. Data Analysis: Translate client’s marketing strategy and performance data into ad concepts (metrics include thumb-stop rate, hold rate, CTR; adapt creatives to impact these metrics). Cross-Team Collaboration: Brief Designers and Editors on asset creation (static ads, animations, mobile-first videos, storyboards). Capable of contributing directly in design tools if needed. Executive Presentation: Present creative work to stakeholders and clients with clarity and strategic rationale. Performance Iteration: Monitor performance data with the marketing team to inform creative iterations and improve results over time. You should apply if this sounds like you 3+ years of creative strategy work on performance ad programs with a focus on short-form video and static ads. If you have not produced short-form video or driven creative strategy on Meta, this role is not for you. A digital portfolio showing performance ad work that includes short-form video, motion, and static assets with impact metrics. Ability to storyboard, cut, and ship ads; proficiency in Figma and Adobe Creative Suite. Strong understanding of hooks, angles, metrics (thumb-stop rate, 3-second hold, hook retention, CTR, CPA) and how to test next. Experience with tools like ChatGPT, Midjourney, Perplexity, Runway, etc., and have shipped AI-assisted creative elements. Excellent communication and ability to provide actionable feedback to designers and editors; can navigate client pushback. Capable of turning vague goals into testable concepts and leading iterations with minimal hand-holding. Strong in Figma Auto Layout and Components; proficient in Adobe Creative Suite. Hard disqualifiers No Meta performance creative ad experience. No portfolio link or no performance context. Strategy-only with no hands-on design ability. Not excellent in client presentation and salesmanship. Working at Darkroom Darkroom is not a typical agency. We are looking for A-players that want to build something great. There is no room for mediocrity. We move fast, think deeply, and expect every team member to bring insight and rigor. We hold a high bar for performance, creativity, and ownership and support each other relentlessly. No egos, no red tape—world-class talent building something remarkable. We believe in autonomy with accountability , truth over comfort , and outcomes over optics . If you want to build and win alongside some of the smartest people in the business, you’ll thrive here. Location, location, (or no) location: Remote-first culture with hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona. Parental Leave: Flexible parental leave benefits to support new parents while maintaining work-life balance. Endless opportunities for growth: Interdisciplinary work and cross-functional collaboration to expand skills beyond your niche. Equal Opportunity Statement Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries: Advertising Services We are not able to verify if additional job titles at the end are relevant to this position. If applicable, remove unrelated titles to maintain focus. #J-18808-Ljbffr