User Operations Manager

User Operations Manager Job Locations BR-SP-Sao Paulo ID Overview DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit: Team Overview The Regional Operations Team serves as the strategic brain behind local market performance, fully accountable for business outcomes in each region. We focus on understanding the dynamics of local merchants, realizing user growth, and coordinating delivery services to ensure seamless operations. With a results-driven mindset and a strong emphasis on cross-functional collaboration, the team drives merchant growth and engagement, refines the user journey, and works closely with delivery partners to improve service quality. At the same time, the team also drives user operations, focusing on acquisition, retention, and engagement through data insights, incentive design, and in-app campaign optimization, continuously enhancing user experience and loyalty. We don't just operate — we manage and grow the local market with precision and purpose. Role Responsibilities Own user growth and MAU performance – Design and implement lifecycle-based segmentation strategies to drive user activation, retention, and reactivation across different cohorts. Design innovative campaigns and tools – Create and launch marketing activities tailored to various user segments, leveraging platform features and cross-functional capabilities to deliver measurable growth. Orchestrate cross-channel communication – Plan and execute user communication rhythms by integrating in-app messaging, push notifications, and off-platform channels to deliver the right content at the right time. Leverage data-driven insights – Continuously analyze user behavior, segment performance, and campaign ROI to refine operational strategies and identify new growth opportunities. Collaborate with internal and external stakeholders – Work closely with product, marketing, BD, and regional teams, as well as external partners, to ensure seamless execution of user centric initiatives. Explore and localize new user operation models – Bring creative approaches and global best practices into the Latin American market, adapting them to local user behaviors and business contexts. Continuously innovate user experience – Identify frictions in the user journey and propose scalable solutions that improve satisfaction, loyalty, and platform stickiness. Role Qualifications Bachelor’s degree or above, with 5+ years of professional experience and at least 2+ years in internet strategy or user operations . O2O industry experience is a strong plus. Strong data literacy with the ability to translate insights into actionable strategies . Excellent logical thinking, problem-solving, and cross-functional collaboration skills. Fluent in English and Portuguese ; Highly goal-oriented and self-driven , with the ability to thrive in a fast-paced, dynamic environment. Familiarity with Latin American markets and user behavior trends is preferred. Proven track record of designing and executing lifecycle strategies that improve user metrics (e.g., activation, retention, MAU). Experience with multi-channel communication and marketing automation tools is a plus. EEO Statement We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of. We are an Equal Opportunity Employer and do not discriminate on any protected status. Employment decisions are based on the needs of the position and the qualifications of the candidate. We believe in diversity and inclusion and strive to build teams with equal opportunities for all. I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on Careers page. #J-18808-Ljbffr