Digital Media Analytics

4 semanas atrás

São Paulo, Brasil Allergan Tempo inteiro

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvi on Twitter, Facebook, Instagram, YouTube and LinkedIn.

The Digital Media Analytics & Reporting Manager is responsible for managing overall requirements, design, delivery, testing and training of new analytics and reporting capabilities for Digital Media (paid media & website) and tools for hands-on-keyboard, brand and executive teams to support media optimizations, insights, recommendations and business impact.

As new dashboards, features & capabilities launch, part of this role will also support operational monthly reporting in partnership with our media optimization channel teams and agency partners, to support the delivery of performance insights and recommended actions to our Brand Marketing teams.

Core Responsibilities
  • Steward relationship and reporting requirements from internal marketing teams, data analysts, agency partners and other business stakeholders to deliver on new analytical and reporting needs. Translate needs into comprehensive business requirements and solutions that enhance marketing analytical capabilities and insights to drive business results.
  • Possess the knowledge to understand and identify the most critical 'business questions' that need to be answered by the media optimization and marketing teams to measure effectiveness and develop insights and actions to drive improved results.
  • Strong experience in translating reporting requirements into visualizations that efficiently answer defined business questions and drive aligned insights across agency, media optimization and brand teams.
  • Develop business requirements that translate into visually intuitive and user-friendly dashboards and/or features that effectively communicate complex data and insights to marketing stakeholders.
  • Collaborate with technology partner teams through AGILE, to ensure timely progress, build, delivery, training and post-production success.
  • Lead product demos, training and support to media optimization, agency and marketing end-users on how to effectively utilize analytical tools, dashboards and/or features.
  • Develop & build out organized repository of supporting documentation for business requirements, user-guides, FAQs and glossaries for internal + end-user business consumption.
  • Support media optimization team in delivery of monthly reporting insights to inform media campaign enhancements to drive higher digital ROIs for the business.
Qualifications
  • Bachelor's degree
  • 7+ years’ experience in digital paid media advertising, marketing, business or related field
  • 4+ years' experience developing business requirements and building/designing marketing tools and capabilities for stakeholders. Proven experience in marketing analytics, data visualization, and dashboard design.
  • Experience using analytics tools such as Datorama, Tableau, Power BI, or similar.
  • Solid understanding of data visualization principles and best practices.
  • Excellent knowledge of marketing metrics, KPIs, and performance reporting.
  • Experienced leading or working within Agile, sprint-based operating delivery model.
  • Experience working side-by-side with data, analytics, and technology experts; demonstrated ability to translate business needs into data and technology-based solutions.
  • Excellent written + verbal communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams. Ability to communicate with both business and technical individuals effectively.
  • Attention to detail and ability to deliver high-quality work within tight deadlines.
  • Self-motivated and proactive, with a passion for continuous learning and improvement.
  • Ability to work and lead initiatives independently without day-to-day supervision.
  • Able to prioritize competing priorities in an ambiguous environment and ensure deadlines are managed effectively.
  • Hands-on-keyboard DSP or DMP experience a plus.
  • Ad Trafficking experience a plus.
  • Experience in Pharma a plus, not required.
Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our short-term incentive programs.
  • This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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