Sr. Media Manager, Prime Video Media

4 semanas atrás

São Paulo, São Paulo, Brasil Amzn Servicos de Varejo do Bra Tempo inteiro
6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Fluent English: capable of writing, speaking and do presentations in English
Responsible for Media (on and off line) management, including Strategy and Media Plan validation for SVOD, Channels, TVOD and Sports campaigns, as management and optimizing results during the campaigns period as well. Support on ADSP and 1P activities.
Responsible for Media Planning and Optimization, KPI management and to deliver dashboards, reports, guidelines and insights. Conduct in depth analysis on performance marketing results and optimize the growth strategy. Includes single title, branding and multi-title campaigns implementation.
Key job responsibilities
Leverage the performance of all paid media Campaigns to increase lead generation thru segmentation and optimization of Media.
Coordinated precision marketing (customer data driven) of all impacts, offering the best insights and proposal of new activities. Guarantee dashboard up to date (-48 hours).
Develop and innovate digital panels so that understanding is happening in real time and becomes a competitive advantage for Prime Video. Interface with Paid Search, proposal of improvements on KW and ADs.
Responsible for identifying new opportunities within ON & Off media Vendors (Google, Meta, Tiktok, OOH and TV broadcaster etc.), then testing aggressively, leaning into traction from these tests, and prioritizing areas to scale our media efforts.
Be the first and ahead to support mainly digital campaigns but also off line deliveries with innovative and effective formats that impact and engage millions of customers.
Be rigorously analytical, obsess over the impact of your campaigns, and test and deploy new strategies for different customer segmentation.
About the team
Prime Video team is focused on one mission: to give consumers the world's best-in-class digital video customer experience.
To achieve this mission, the media marketing team works to find effective and scalable ways to be present in the best possible way in the consumer's journey and transform this consumer's consumption experience of our content as assertive as possible through a very close eye on market trends, digital and offline partners relationship to bring exclusive and innovative projects with potential to elevate the brand but most important to strong impact the final consumer
- Experience with Salesforce and Tableau
- Experience building, executing and scaling cross-functional marketing programs

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