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Shopper Insights Jr Manager
4 semanas atrás
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.
How you will contribute
You will:
- Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
- Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
- Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
- Generate behavior changing insight and identify effective levers of engagement
- Continuously optimize business through data, tracking, learning
- Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams
What you will bring
A desire to drive your future and accelerate your career with experience and knowledge in:
- Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
- High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
- In-depth knowledge in analyzing and creating visualizations of large amounts of data
- Experience in presenting to retailer teams, and in negotiation planning/joint business planning
- Strong knowledge and usage of market segmentation models
- Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
- Able to partner well with marketing, sales and external agencies
More about this role
Sabemos do nosso papel como agentes de transformação para gerar uma mudança positiva, por isso, diversidade, equidade e inclusão são uma de nossas prioridades. Acreditamos na quebra de estereótipos e barreiras para garantir a representatividade da sociedade dentro da nossa empresa. E, para isso, temos um Comitê de Diversidade que atua em quatro frentes, Pessoas com deficiência (PCD), Étnico-Racial, Mulheres e LGBTQIAP+, além de fazer parte do MOVER - Movimento pela Equidade Racial.
Resumo do Cargo:
O Shopper Insights Manager será responsável por prover business guidance aos times comerciais de trade mktg e vendas, respondendo perguntas de negócio através da captura e no desenvolvimento de insights com base no comportamento de compras do shopper e canais, transformando esses insights em inteligência de negócio e em aplicações claras de execução no PDV, foto de sucesso, planos de ativação de trade, canais, entre outros. Esta posição desempenha um papel crucial na influência da execução das estratégias de vendas e trade marketing e lidera o mapeamento de tendências de comportamento do shopper e canais de venda.
Principais atividades:
- Traduzir dados de comportamento do shopper em insights acionáveis para os times de _trade marketing_ e vendas, provendo business _guidance_ com base em análises e hipóteses sobre diferentes canais, categorias, _shopper_ e suas necessidades, missões e nível de planejamento de compra
- Avaliar a eficácia de ações no PDV (preço, visibilidade, ponto extra, materiais de comunicação, entre outros).
- Entender e mapear o comportamento de compra do shopper tanto no varejo físico quanto no digital;
- Trabalhar com dados, análises e fontes diversas para recomendar estratégias aplicáveis.
- Construir narrativas claras e estratégicas com base em dados, respondendo perguntas de negócio para os stakeholders e mapeando tendências de mercado com base no comportamento dos shoppers e dos canais.
- Colaborar com áreas como Trade, Vendas e Marketing, atuando como parceiro estratégico do negócio.
Competências Técnicas:
- Formação superior completa.
- Conhecimento na área de _shopper insights_, suas ferramentas e indicadores de análise.
- Capacidade de transformar dados em inteligência de negócios: analisar e interpretar dados para identificar tendências e insights de shopper relevantes, desenvolvendo implicações e _sellying_ _stories_ poderosos, usando os insights aprendidos em testes, pesquisas, análises, etc.
- Conhecimento sólido de metodologias de pesquisa de mercado, incluindo Nielsen e Kantar, bem como experiência em condução de pesquisas adhoc.
- Habilidades de comunicação e colaboração para trabalhar em equipe, influenciar as decisões estratégicas e apr
