Digital Marketing Performance Analyst

Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we're transforming online gaming with a focus on transparency and player satisfaction.

At KTO.com , we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience.

KTO is a rising leader in LATAM, proudly ranked among Brazil's top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming.

SUMMARY OF POSITION

We are seeking a highly analytical and detail-oriented Digital Marketing Performance Analyst to join our marketing team. The ideal candidate will be responsible for coordinating KTO's relationship with digital marketing performance agencies, planning and executing campaigns focused on acquiring new players, and providing analytical insights to support strategic decision-making.

• Coordinate KTO's relationship with digital marketing performance agencies in Brazil and abroad, ensuring alignment with campaign objectives and performance metrics.
• Plan, execute, and monitor digital marketing campaigns focused on acquiring new players, with a focus on KPIs such as CPA (cost per acquisition) and FTD (First Deposit).
• Analyze campaign data and prepare detailed reports to support strategic decision-making by the performance area coordinator.
• Create briefings and control the delivery of campaign assets (banners, videos, etc.) in collaboration with the in-house design team.
• Negotiate and integrate new partners to enhance campaign performance and reach.
• Maintain an analytical focus on controlling performance indicators and pursuing targets.

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
• Proven experience in managing digital marketing campaigns and working with performance metrics.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Proficiency in digital marketing tools and platforms.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills.
• Experience in negotiating and managing relationships with external partners.
• Familiarity with performance metrics such as CPA and FTD.
• Experience with data analysis and reporting tools.
• Understanding of digital marketing strategies and best practices.
• Detail-oriented with a proactive approach to work.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Enthusiasm for staying updated with the latest trends and best practices in digital marketing and performance analysis
• Full proficiency in English.
• Ability to travel and availability for business trips

At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change

KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations.

Participation is prohibited for:

Individuals under 18 (eighteen) years of age;

Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties;

- Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including:

- Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff;

- Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff;

- Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events;

- Athletes participating in competitions organized by entities within the National Sports System;

Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.