SEO & Lead Generation Analyst

Overview FusionHit is looking for a creative, analytical, and self-driven SEO & Digital Growth Analyst to join our marketing team. This role combines search engine optimization with data, content, and experimentation to drive measurable business growth. Initially, you will optimize FusionHit's main website to rank competitively, generate qualified leads, and become a conversion engine for our staff augmentation business. Over time, you will expand focus to our upcoming apps, contributing to digital visibility and user acquisition strategy. The Ideal Candidate Has BS/MS in Marketing, Business, Communications, or a related field. 4+ years of hands-on experience in SEO, content optimization, or growth marketing. Strong technical SEO skills: site audits, crawl analysis, indexing, metadata, and Core Web Vitals. Experience with keyword research, on-page optimization, and link-building strategies. Proficiency with SEO and analytics tools (Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Looker Studio, etc.). Ability to analyze data, create actionable reports, and communicate insights clearly. Understanding of conversion rate optimization (CRO) and user journey optimization. Excellent English communication skills (C1 preferred, strong B2 may be considered). Self-starter attitude with the ability to work independently and collaborate across teams. Must reside and have work authorization in Latin America. Must be available to work with significant overlap with Mountain Standard Time (MST). Key Responsibilities SEO & Web Optimization Conduct regular website audits to ensure technical health and SEO best practices. Perform keyword research to guide content strategy and page optimization. Improve website performance, crawlability, and Core Web Vitals. Monitor organic rankings, traffic, and conversions, reporting progress monthly. Paid Traffic & Google Ads Plan, execute, and optimize Google Ads (SEM) campaigns to drive qualified traffic and leads. Conduct keyword analysis to align paid and organic search strategies. Track ROI and conversion performance across both channels. Manage monthly budgets and continuously test ad creatives and targeting. Report on paid vs. organic results to identify the most cost-effective growth opportunities. Content Strategy & Growth Collaborate with writers and designers to produce high-quality, SEO-driven content. Plan and maintain a keyword-based content calendar. Optimize existing pages and blogs to improve rankings and engagement. Research and propose new content opportunities to attract and convert leads. Analytics & Performance Conversion & Digital Experiments Set up and maintain dashboards to track SEO, traffic, and lead generation KPIs. Provide insights to improve website conversion rates and overall marketing ROI. Conduct competitor and market research to identify trends and opportunities. Conversion & Digital Experiments Run A/B tests on landing pages to improve form submissions and demo requests. Suggest UX and content improvements based on data. Support paid campaigns with keyword insights and landing page optimization. Future Focus: App Visibility & ASO Once FusionHit's app launches, lead App Store Optimization (ASO) initiatives. Research mobile keywords, optimize app descriptions, and track rankings in stores. Perks of Working at FusionHit Certified Great Place to Work, offering a supportive and inclusive culture. 100% Remote - work from anywhere in Latin America. Private Medical Insurance. Personal and Professional Development Courses & Certifications. Flexible Schedule. 3 Sick Days per year. Birthday Off. Extra Days for Special Occasions. Team Building Meal Reimbursement. Equipment Provided. Monthly Recognitions and Rewards. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries: IT Services and IT Consulting #J-18808-Ljbffr