Ecommerce Product Manager

1 semana atrás

Porto Alegre, Brasil Hewlett Packard Tempo inteiro
**_ Responsibilities: _**
- Develop, drive and evaluate key web or interactive marketing strategies to reach online customers or internal audiences.
- Develop, drive and evaluate the online customer experience strategy and roadmap for a business or country.
- Develop and drive editorial strategies, content and direction for online properties, landing pages or websites.
- Proactively provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.
- Develop and drive web experiences that result in significant and measurable improvements in understanding, conversion and revenue.
- Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.
- Lead the adoption of HP web standards, processes and tools.
- Select, manage and motivate agencies or contractors.
- Manage functional budgets.
**_ Education and Experience Required: _**
- BA or BS degree in Communications, Marketing or Computer Science.
- 7+ years of experience in interactive marketing or customer experience/user interface.
**_ Knowledge and Skills: _**
- Advanced writing and editing for the web - very mínimal peer or manager edits needed.
- Proven web analytical skills (measurement, ROI, forecasting).
- Strong organization and program management skills.
- Ability to link interactive plans and activities to business results.
- Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
- Strong knowledge of Internet principles and web site production.
- Strong knowledge of direct marketing and CRM.
- Maintain HP marketing management systems as needed.
- Proven experience managing, leading, driving and measuring virtual teams toward common goal.
- High levels of tact and diplomacy.
- Agency and budget management.

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