Web Analyst Specialist

About Docplanner Group At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients. Learn more about our products here: pro.doctoralia.es Why Join Us Real impact – We help doctors help patients. Your work truly makes a difference. At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands‑on. Pre‑IPO & growing – We’re backed by leading VC funds including One Peak Partners, Goldman Sachs Asset Management, and Point Nine Capital, raising a total of approx. €400m to date. Now, we’re focused on profitability and IPO preparation. It’s an exciting time to join us. ✨ Shape the future, sustain growth – Make a difference now *and* build for long‑term success. Job Description We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team, you will be responsible for analyzing user behaviour, tracking key website metrics, and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites. Key Responsibilities Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement. Interpret data from website tracking tools (Google Analytics, VWO, Hubspot). Setting and ideation for web events based on business objectives. Develop and maintain dashboards to provide real‑time insights into website performance and translate data into clear, actionable recommendations for the marketing team (LookerStudio, Superset). Conducting A/B testing analyses (VWO and HubSpot). One‑off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness. Identify and analyse different audience segments to improve targeting and personalisation. Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviours. Collaborate with the content team to provide data‑driven insights that inform content creation and optimise engagement from key user segments. Qualifications 3+ years experience in web analytics, digital marketing, or CRO roles. Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, or other web analytics platforms. Ability to build dashboards and reports using Looker, Tableau, Superset or similar tools. Experience with A/B testing tools like Google Optimize, VWO, or Optimizely. Experience with Hotjar, Clarity, or other user behaviour tracking tools. Experience with Search Console or other SEO tracking tools is a plus. Experience working in a fast‑paced, dynamic environment. Hiring Process Intro Chat – A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills, value alignment, and motivation. Hiring Manager Interview – A deeper dive into your experience and aspirations with your future manager. Case Study – a practical exercise to present to the Hiring Managers. Reference Check & Offer. Benefits Healthcare insurance – so you can focus on what matters. Wellness that works for you – from gym memberships to mental health support, we’ve got you covered. Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance. ESOP (Employee Share Ownership Plan) after 6 months with us—because we believe in sharing our success Local Perks Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave. Career Growth We’re growing, and so can you You’ll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross‑functional projects. Global Team Work with talented people from all over the world in a diverse and inclusive environment. Flexibility Remote work and flexible hours aren’t just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna. Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role. Values Focus on results – we're here to make an impact.