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Digital Marketing Specialist Opportunity We are seeking a highly skilled digital marketing specialist to spearhead our online presence in Curitiba, Brazil. Key Responsibilities: Craft and execute multi-channel campaigns across Facebook, Google, TikTok, and other platforms to drive engagement and conversions. Develop compelling ad copy that resonates with our target audience and boosts click-through rates. Monitor and analyze campaign performance using metrics such as return on ad spend (ROAS), cost per acquisition (CPA), and click-through rate (CTR). Optimize campaigns for maximum return on investment (ROI), focusing on quality over quantity. Collaborate with our creative and content teams to design and implement winning marketing strategies. Stay up-to-date with industry trends, algorithms, and best practices to ensure our online presence remains competitive. Requirements: A minimum of 1 year of hands-on experience in digital marketing. Ability to manage and optimize ad budgets effectively. Strong analytical skills and understanding of performance metrics. Proficiency in Google Analytics 4, Google Tag Manager, and Meta Ads Manager. A self-driven, curious, and passionate individual who is always looking for ways to improve and innovate.
