Head of Youtube Creator Marketing

Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 13 years of experience with executing consumer marketing and promotional campaigns, including multi-stakeholder management across multiple markets
- Experience in project management
- Ability to speak and write in English, Portuguese, or Spanish fluently
Preferred qualifications:
- Experience in the technology sector
- Experience managing third-party agencies and sponsors
- Experience leading events and working with marketing, media, or creative industries
- Ability to manage complex budgets and work on multiple projects in a fast-paced, dynamic environment
- Excellent leadership and communication skills with experience building collaborative partnerships with cross-functional teams while being adept at influencing strategy and investment with insights and data
- Passion for creators and creator experiences with an ability to utilize insights and data to drive action that improves the customer experience and drives habit
**About the job**:
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
In this role, you will design business models with sponsors, partners, vendors, and production agencies to deliver on scalable event solutions. In addition, you will drive the execution of marketing campaigns and events while leading multiple internal and external stakeholders to get things done.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
**Responsibilities**:
- Guide pan-regional creator marketing programs and scale global marketing campaigns across the region.
- Manage external production agency relationships.
- Be a brand steward for YouTube, an expert on the creator ecosystem and its needs, and guide and support local marketing teams while working cross-functionally with YouTube Partnerships, Sales, PR, and Product to understand organizational priorities and drive the highest return marketing initiatives.
- Conceptualize, structure and deliver Creator Marketing campaigns and events (i.e., from concept to pilot and scaling up), and establish close working relationships with YouTube Creators in LATAM regional markets, and globally.
- Synthesize Creator trends, behaviors, and needs into insightful reports and presentations that are actionable to design and implement quantitative and qualitative studies to measure success of projects and initiatives.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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