Head of Digital Acquisition

Welcome to KTO Group, where innovation drives excitement in iGaming. Founded in 2018 by Andreas Bardun, we’re transforming online gaming with a focus on transparency and player satisfaction. At KTO.com, we blend the thrill of sports betting with online casino entertainment, tailored to local markets and powered by our proprietary platform for a seamless, personalized experience. KTO is a rising leader in LATAM, proudly ranked among Brazil’s top 10 iGaming brands. Join us as we set new standards in trust, innovation, and the future of iGaming. We are seeking a highly skilled and senior-level Head of Digital Acquisition to lead and mentor our paid digital marketing team. The role focuses on guiding the planning, execution, and optimisation of paid media campaigns across Google Ads, Meta Ads, Programmatic platforms, and other emerging channels. The ideal candidate will bring expertise in paid media, advanced programmatic knowledge, and the ability to manage and inspire a team of specialists. While not directly responsible for final budget allocation or company-wide strategy, this role plays a critical part in ensuring that campaigns are delivered effectively, best practices are followed, and the team consistently drives high-quality results. MAIN RESPONSIBILITIES Team Leadership & Development : Lead, coach, and mentor the digital acquisition team, fostering a culture of continuous learning and performance excellence; Ensure team members are aligned with best practices across platforms and stay updated on the latest trends and innovations; Support recruitment, training, and career development within the department; Campaign Oversight & Execution : Oversee day-to-day campaign management across multiple platforms (Google Ads, Meta Ads, Programmatic DSPs, Bing, TikTok, etc.); Ensure campaigns are structured, optimized, and tracked according to industry standards and internal KPIs; Provide guidance on advanced optimization strategies, including audience segmentation, retargeting, and creative testing; Programmatic Expertise : Act as the subject matter expert for programmatic advertising within the team; Guide team members in using DSPs effectively, including PMP and open exchange buying; Support data-driven targeting strategies using first-party and third-party data; Collaboration & Cross-Functional Support : Work closely with the SEO, CRM, Creative, and Product teams to ensure paid campaigns are integrated into the broader marketing mix; Liaise with external partners, agencies, and platform reps to keep the team at the forefront of paid media innovation; Ensure campaign execution aligns with brand and compliance requirements; Analytics & Reporting Support : Guide the team in analyzing campaign performance and preparing reports for management; Ensure accuracy of campaign tracking and attribution in collaboration with BI and analytics teams; Translate performance insights into recommendations for continuous improvement. EXPERIENCE & QUALIFICATIONS REQUIRED Extensive hands-on experience (4+ years) in paid digital marketing across Google Ads, Meta Ads, and programmatic platforms (e.g., DV360, The Trade Desk); Experience leading or mentoring a team of digital marketing specialists; Strong understanding of media buying, campaign optimization, and performance analysis; Proficiency in analytics and reporting tools (Google Analytics, Looker, Power BI, Tableau, etc.); Familiarity with Google Tag Manager; Familiarity with mobile measurement partners (e.g., AppsFlyer, Adjust) and GA4; Excellent communication and collaboration skills, with experience working cross-functionally; Ability to balance hands-on expertise with a leadership perspective; Full proficiency in English. At KTO, diversity isn't just a buzzword – it's our strength. We're all about creating an inclusive environment where everyone feels valued and empowered. Together, we're not just working on projects – we're making a real impact in our communities. Join us in celebrating diversity and driving meaningful change KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring a secure and regulated environment for our operations. Participation is prohibited for: Individuals under 18 (eighteen) years of age; Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties; Persons who have or may have any influence on the outcome of a real event with a sports theme subject to fixed-odds lottery betting, including: Persons holding positions as sports directors, sports coaches, trainers, and members of the technical staff; Referees of sports, referee assistants, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of the technical staff; Members of the administrative or supervisory body of entities responsible for organizing competitions or sporting events; Athletes participating in competitions organized by entities within the National Sports System; Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional. #J-18808-Ljbffr